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Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania

Author

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  • Georgiana-Raluca Lădaru

    (The Department of Agrifood and Environmental Economics, The Bucharest University of Economic Studies, 010961 Bucharest, Romania)

  • Marian Siminică

    (The Department of Finance, Banking and Financial Analysis, The University of Craiova, 13 A.I. Cuza Street, 200585 Craiova, Romania)

  • Maria Claudia Diaconeasa

    (The Department of Agrifood and Environmental Economics, The Bucharest University of Economic Studies, 010961 Bucharest, Romania)

  • Diana Maria Ilie

    (The Agricultural Economics Office, Research Institute for Agriculture Economy and Rural Development, 010961 Bucharest, Romania)

  • Carmen-Elena Dobrotă

    (The Department of Administrative and Economic Sciences, Faculty of Business and Administration, 4-12 B-dul Regina Elisabeta, County 3, 030018 Bucharest, Romania)

  • Marian Motofeanu

    (The Department of Agrifood and Environmental Economics, The Bucharest University of Economic Studies, 010961 Bucharest, Romania)

Abstract

Bakery products, and bread specifically, represent an important part of the Romanian diet. Whether this situation is motivated by quality factors or by quantitative factors is an important aspect that needs to be investigated. In addition, the relation between peoples’ interest in a particular product such as bread during a crisis period should point out important characteristics of that population. Aiming at determining both the influencing factors of bakery product consumption and the importance given to this type of product in the media during a crisis, this empirical study highlights the profound connections between income level and the fear of not having food security for the people of a less developed country such as Romania. The study considers the use of both qualitative and quantitative methods to reach its objectives. The results point to a strong reliance of the respondents on cheap white-flour bakery products in their regular diet, and a significant increase in interest in bakery products during the COVID-19 pandemic.

Suggested Citation

  • Georgiana-Raluca Lădaru & Marian Siminică & Maria Claudia Diaconeasa & Diana Maria Ilie & Carmen-Elena Dobrotă & Marian Motofeanu, 2021. "Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3411-:d:520387
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    References listed on IDEAS

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