Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students
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References listed on IDEAS
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More about this item
Keywords
Artificial Intelligence (AI); Artificial Intelligence Product (AIP); business students; Unified Theory of Acceptance and Use of Technology (UTAUT); principal component analysis (PCA); logistic regression; Romania.;All these keywords.
JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
- C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
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