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Strategic Innovative Marketing
Editor
Listed:
- Androniki Kavoura(Technological Educational Institute of Athens)Damianos P. Sakas(University of Peloponnese)Petros Tomaras(Technological Educational Institute of Athens)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), 2017. "Strategic Innovative Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-319-33865-1, December.
Handle: RePEc:spr:prbuec:978-3-319-33865-1
DOI: 10.1007/978-3-319-33865-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Tomáš Šula & Milan Banyár, 2017. "Ambient Media in the View of the General Public and Their Relation to this Communication Form," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 3-9, Springer.
- Viliam Lendel & Eva Siantová & Anna Závodská & Veronika Šramová, 2017. "Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 11-17, Springer.
- Gkarane Sofia & Vassiliadis Chris, 2017. "Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 19-24, Springer.
- Sonyel Oflazoğlu, 2017. "The Role of Gender in the Construction of Self Through Fashion Brands," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 25-33, Springer.
- Sofia Asonitou & Harris Tromaridis, 2017. "Bologna Efforts to Promote Skills and Competences in Higher Education and the Greek Context," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 35-43, Springer.
- Sofia Asonitou & Ourania Vitouladiti, 2017. "Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 45-53, Springer.
- Panagiotis Trivellas & Nikolaos Kakkos & Ilias Santouridis, 2017. "Knowledge Management and Employee General Competencies in Accounting Firms," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 57-63, Springer.
- D. Belias & D. Kyriakou & Athanasios Koustelios & K. Varsanis & G. Aspridis, 2017. "Personal Characteristics and Job Satisfaction of Greek Banking Employees," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 65-71, Springer.
- I. Antoniadis & I. Koukoulis & P. Serdaris, 2017. "Social Networking Sites’ Usage in a Period of Crisis. A Segmentation Analysis of Greek College Students," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 73-79, Springer.
- D. Belias & Athanasios Koustelios & K. Varsanis & D. Kyriakou & L. Sdrolias, 2017. "Personal Characteristics and Organizational Culture of Greek Banking Employees," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 81-87, Springer.
- Panagiotis Trivellas & Nikolaos Kakkos & Labros Vasiliadis & Dimitrios Belias, 2017. "Sustainability, Social Marketing and Host Attitudes About Tourism in the City of Larissa," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 89-95, Springer.
- Dimitrios Mitroulis & Fotis Kitsios, 2017. "Led to Change or Change to Lead?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 97-105, Springer.
- Konstantinos Danias & Angelika Kyrimi & George Marmarokopos, 2017. "An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 109-114, Springer.
- Zoe-Charis Belenioti & Chris A. Vassiliadis, 2017. "Branding in the New Museum Era," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 115-121, Springer.
- M. Siakalli & A. Masouras & C. Papademetriou, 2017. "e-Marketing in the Hotel Industry: Marketing Mix Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 123-129, Springer.
- Gökçe özdemir & Duygu Türkmenoğlu, 2017. "IMC Strategies of Festivals in Destination Branding," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 131-137, Springer.
- Ruben Molina & Melissa Ochoa & Jorge Victor Alcaraz, 2017. "Tourism Innovation: Theoretical and Empirical Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 139-144, Springer.
- Androniki Kavoura & Damianos P. Sakas, 2017. "The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 145-152, Springer.
- George Bithas & Damianos P. Sakas, 2017. "e-services Development in the Collaborative World," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 153-158, Springer.
- George Bithas & Damianos P. Sakas & Konstadinos Kutsikos, 2017. "Business Transformation Through Service Science: A Path for Business Continuity," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 159-164, Springer.
- Tomasz L. Nawrocki & Danuta Szwajca, 2017. "The Concept of Corporate Reputation Assessment Model—The Stock Market Investors Perspective," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 165-171, Springer.
- Iordanis Kotzaivazoglou & Dimitrios Pascaloudis & Stella Sylaiou & Dafni-Maria Nerantzaki & Eleni Mantzirtzi, 2017. "How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 173-179, Springer.
- Viliam Lendel & Anna Závodská & Veronika Šramová, 2017. "Specifics of Marketing in the Process of Reintegration of Slovak Researchers," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 181-187, Springer.
- Tomáš Šula & Milan Banyár & Martina Juříková, 2017. "Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on Consumers," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 189-195, Springer.
- Stavros Kiriakidis, 2017. "Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 197-202, Springer.
- Lamprini Trivella & Dimitrios K. Nasiopoulos & Panagiotis Trivellas, 2017. "The Cultural Organizations’ Revival Lies in the Use of Business Management Strategy. The Case Study of Greek Local Cultural Organizations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 203-210, Springer.
- Petros Tomaras & John Tsalikis, 2017. "Priming Effects on Cross-Cultural Business Ethical Perceptions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 211-216, Springer.
- David Klimeš, 2017. "Understanding Journalists on Twitter: The Czech Case," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 219-225, Springer.
- Pavel Mráček & Martin Mucha, 2017. "The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 227-233, Springer.
- František Milichovský, 2017. "Reverse Logistics in Marketing Campaigns," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 235-241, Springer.
- Ourania Notta & Aspasia Vlachvei, 2017. "Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 245-251, Springer.
- Yener Girisken & E. Eser Telci & Esra Arikan & Efstathios Kefallonitis, 2017. "The Perception of Warning Signs at Different Cultures," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 253-258, Springer.
- Pavel Horňák, 2017. "Humour—The Strongest Emotional Appeal in Advertising," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 259-264, Springer.
- Emel Kursunluoglu Yarimoglu, 2017. "The Links Among Quality, Service Recovery, Value, and Loyalty on the Internet," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 265-271, Springer.
- Eirini Aivazidou & Naoum Tsolakis & Dimitrios P. Vlachos & Eleftherios Iakovou, 2017. "Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 275-281, Springer.
- Gabriela Balladares & Francesc Miralles & Chris Kennett, 2017. "The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 283-289, Springer.
- Charalampos Tziogas & Patroklos Georgiadis & Naoum Tsolakis & Charalampos Yakinthos, 2017. "Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 291-297, Springer.
- Ioannis C. Drivas & Aikaterini I. Damaskinou & Damianos P. Sakas, 2017. "Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 299-307, Springer.
- Lopez Belen & Villagra Nuria, 2017. "Corporate Competitiveness Based on Sustainability and CSR Values: Case Studies of Spanish MNCs," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 309-314, Springer.
- Camille Lacan & Pierre Desmet, 2017. "Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 315-321, Springer.
- Marcela Göttlichová, 2017. "Changes in the Legal System of the Non-governmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-profit Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 323-329, Springer.
- Marie Pavláková Dočekalová & Jana Hornungová, 2017. "Environmental Reporting as a Part of a Marketing Communication," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 331-336, Springer.
- Olga-Eleni Astara & Christina Beneki & Roido Mitoula & Petros Kalantonis, 2017. "Corporate Social Responsibility and Financial Performance Within the Business Sector in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 337-345, Springer.
- Emmanouil Zoulias & Georgia Moutzouropoulou & Charalampos Platis, 2017. "Management of Medical Crisis Events Using ICT Tools," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 349-355, Springer.
- George Pierrakos & G Tzamalouks & D Latsou & A Goula & J Pateras & S Asonitou & C Platis, 2017. "Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece”," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 357-363, Springer.
- Charalampos Platis & Emmanouil Zoulias, 2017. "Leadership Capabilities and their Effect on Job Performance, an Approach in Healthcare Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 365-371, Springer.
- Iordanis Sidiropoulos & Konstantinos Paschos & Charalampos G. Platis & Petros A. Kostagiolas, 2017. "Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address It?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 373-379, Springer.
- Konstantinos Paschos & Iordanis Sidiropoulos & Charalambos G Platis & Petros A Kostagiolas, 2017. "The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 381-389, Springer.
- George Pierrakos & D. Latsou & C. Platis & A. Goula & A. Giovani & J. Pateras, 2017. "Assessment of Inhabitants’ Health Care Needs in Local Community," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 391-397, Springer.
- Charalampos Tziogas & Naoum Tsolakis & Patroklos Georgiadis & Charalampos Yakinthos, 2017. "The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 401-407, Springer.
- Vasilis Tassis & Theodosia Tassi & Spyros Zois & Stella Souchla & Giorgos Maroulas, 2017. "Analysis of the Characteristics of Knowledge-Intensive Firms in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 409-417, Springer.
- Lefteris Papadimitriou & Konstantinos Mpartzeliotis & Stavros Nikas & Mike Vessala, 2017. "A Comparative Analysis of Knowledge-Based Firms in High-Tech Sectors and Knowledge Intensive Business Services," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 419-424, Springer.
- Wojciech Kozioł, 2017. "Reporting of Human Capital as One of the Corporate Social Responsibility Areas," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 425-431, Springer.
- Teresa Tiago & Francisco Amaral & Flávio Tiago, 2017. "Food Experiences: The Oldest Social Network…," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 435-444, Springer.
- Sandra Faria & Teresa Tiago & Flávio Tiago & João Pedro Couto, 2017. "Tourism Events: The SATA Rallye Azores in Facebook and Twitter," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 445-454, Springer.
- Loukia Martha & Charalampia Agaliotou & Panagiotis Panos, 2017. "Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 455-461, Springer.
- Popi Georgopoulou & Elpiniki Riga, 2017. "Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction. The Case Study of the Display and the Educational Program of the Archaeological Collection of Thespi," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 463-467, Springer.
- Evangelos Papoulias & Theoklis-Petros Zounis, 2017. "Cultural Policy and Marketing Management: The Case Study of New Museum of Acropolis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 469-475, Springer.
- Saulius Gudas, 2017. "Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 481-497, Springer.
- John Hlias Plikas & Dimitrios K. Nasiopoulos & Damianos P. Sakas & Dimitrios S. Vlachos, 2017. "Modeling the Promotion Process of Academic Conferences Through Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 499-505, Springer.
- Theodora Papadopoulou & Dimitrios K. Nasiopoulos & Dimitrios S. Vlachos, 2017. "Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 507-513, Springer.
- John Hlias Plikas & Dimitrios K. Nasiopoulos & Despina S. Giakomidou, 2017. "The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the Problem," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 515-521, Springer.
- Alexandros A. Plessias & Dimitrios K. Nasiopoulos & Despina S. Giakomidou, 2017. "Modeling of Market Segmentation in Social Networks and Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 523-529, Springer.
- Dimitrios K. Nasiopoulos & Deltouzou Ioanna & Galanis Lida & Papailiou Paraskevi & Despina S. Giakomidou, 2017. "Modeling of B2C Communication Strategies in Electronic Commerce," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 531-537, Springer.
- Kalyani Ankem & Joshua Turpin, 2017. "Robots in the Hospital Setting: A Case Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 539-545, Springer.
- Vishal Uppala & Kalyani Ankem, 2017. "A Case Study on the Use of 3-D Printing Technologies in an Educational Institution," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 547-552, Springer.
- Maria Kamariotou & Fotis Kitsios, 2017. "Information Systems Phases and Firm Performance: A Conceptual Framework," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 553-560, Springer.
- Ihor Lubashevsky & Arkady Zgonnikov & Sergey Maslov & Namik Goussein-zade, 2017. "Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 561-567, Springer.
- Ekaterina Sosnina, 2017. "Blended Learning and Business Modeling in Technical Translation Studies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 569-575, Springer.
- Tamara V. Kuprina & Natalia Yu. Nevraeva, 2017. "Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 577-583, Springer.
- Y. Taratukhina & E. Sarapulova & E. Lavrenova, 2017. "The Use of Individual Learning Styles in e-Learning," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 585-590, Springer.
- Y. Taratuhina & M. Markaryan & S. Bezus, 2017. "On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 591-599, Springer.
- Lamprini Trivella, 2017. "Information Communication Technology (ICT) in Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education. The Case Study of Greek Educational Institutions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 601-608, Springer.
- Y. Taratuhina & Z. Avdeeva & S. Filatov & F. Paputinsky, 2017. "Instrument For Coordination of Social Groups For Increase in Effectiveness in Smart Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 609-614, Springer.
- Z. Anna & E. Vladimir, 2017. "Legal Aspects of the Use of Educational and Scientific Information Posted on the Internet for Organizing e-Learning According to the Russian Example," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 615-621, Springer.
- Zharova Anna & Elin Vladimir, 2017. "Protection of Confidential Information in Educational Information Environments," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 623-628, Springer.
- Nikolay Kazantsev & Yaroslav Gorchakov & Yulia Bilinkis (Stavenko) & Dmitry Torshin, 2017. "Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 629-633, Springer.
- Dimitriou Anastasia & Emmanouilidi Maroulia & Damianos P. Sakas, 2017. "Communication Role for Applying Anchoring Pricing in the Information Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 639-645, Springer.
- Volha Pashkevich & Darek M. Haftor, 2017. "An Analytical Framework for the Analysis of an Information Economy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 647-653, Springer.
- Johanna Gunnlaugsdottir, 2017. "The Use of Social Media for Private Concerns in Organizations: An Interview Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 655-665, Springer.
- Niki Chatzipanagiotou, 2017. "Toward an Integrated Approach to Information Management: A Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 667-673, Springer.
- Konstantinos-Anastasios Doris & Paraskevi-Anna Provata & Eftichia Vraimaki, 2017. "Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-LAS)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 675-682, Springer.
- Christos Skourlas & Anastasios Tsolakidis & Eleni Galiotou & Nikitas N. Karanikolas & Petros Belsis & Dimitris Vassis & Argyro Kampouraki, 2017. "Retrieval and Dissemination of Information in Distributed and Wireless Environments," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 683-690, Springer.
- Christos Skourlas & Panayiotis Kazilas & Garyfalia Vasileiou & Eleni Galiotou, 2017. "The Design of a Knowledge Base for the Prevention of Bullying in Elementary School," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 691-696, Springer.
- Catherine Marinagi & Christos Skourlas & Anastasios Tsolakidis, 2017. "Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 697-703, Springer.
- Petros Belsis & Argyroula Christopouloy & Christos Skourlas & Anastasios Tsolakidis, 2017. "A Framework for Communities of Practice in Radiotherapy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 705-711, Springer.
- Paolino Felice, 2017. "Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 713-717, Springer.
- Paolino Felice, 2017. "Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 719-725, Springer.
- Frosso Vorgia & Ioannis Triantafyllou & Alexandros Koulouris, 2017. "Hypatia Digital Library: A Text Classification Approach Based on Abstracts," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 727-733, Springer.
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