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Modeling of B2C Communication Strategies in Electronic Commerce

In: Strategic Innovative Marketing

Author

Listed:
  • Dimitrios K. Nasiopoulos

    (University of Peloponnese)

  • Deltouzou Ioanna

    (University of Peloponnese)

  • Galanis Lida

    (University of Peloponnese)

  • Papailiou Paraskevi

    (University of Peloponnese)

  • Despina S. Giakomidou

    (Athens Chamber of Commerce and Industry)

Abstract

In this paper, there has been an attempt to present the B2C Communication Strategies in Electronic Commerce (e-commerce). The factors of success, as they have emerged from the study of successful e-commerce models until our days, are analyzed. We shall study the interactions between business and customers, by setting variables and by using dynamic simulation models as a key decision tool. Through a thorough study of the interactions between business and customers, and by setting variables and using dynamic simulation models, we wish to demonstrate the need for researching such a matter, in a wide range of factors that affect B2C communication strategies in e-commerce. By using the simulation models, we seek to find the optimum solution, with the ultimate aim of maximizing the wealth of a business.

Suggested Citation

  • Dimitrios K. Nasiopoulos & Deltouzou Ioanna & Galanis Lida & Papailiou Paraskevi & Despina S. Giakomidou, 2017. "Modeling of B2C Communication Strategies in Electronic Commerce," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 531-537, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_64
    DOI: 10.1007/978-3-319-33865-1_64
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