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Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures

In: Strategic Innovative Marketing

Author

Listed:
  • Theodora Papadopoulou

    (University of Peloponnese)

  • Dimitrios K. Nasiopoulos

    (University of Peloponnese)

  • Dimitrios S. Vlachos

    (University of Peloponnese)

Abstract

In this paper is going to be analyzed the different ways and results an IT company will gave if it would use simulation modeling for product merchandizing through social networks (Liu et al., Internet Research 25(2):300–316, 2015). All over through these years the companies are developing different ways of marketing methods on the Internet so they can sell more and more. In this research paper, is going to be presented the results which an IT company could have if it would changed the traditional way of selling and advertising products by social media marketing. A company that produces IT products is going to advertise and deliver these, through social networks, a daily habit in our lives and our routine (Dunne et al., Journal of Research in Interactive Marketing 4(1):46–58, 2010).

Suggested Citation

  • Theodora Papadopoulou & Dimitrios K. Nasiopoulos & Dimitrios S. Vlachos, 2017. "Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 507-513, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_61
    DOI: 10.1007/978-3-319-33865-1_61
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