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The Perception of Warning Signs at Different Cultures

In: Strategic Innovative Marketing

Author

Listed:
  • Yener Girisken

    (Istanbul Bilgi University)

  • E. Eser Telci

    (Istanbul Bilgi University)

  • Esra Arikan

    (Istanbul Bilgi University)

  • Efstathios Kefallonitis

    (Oswego State University of New York)

Abstract

An identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning signs can be optimized in accordance with the perceptions of different consumers in different cultures, they may become more influential and more discouraging. In order to understand the participants’ perceptions, not only their replies on the surveys but also their reaction time to each variable were analyzed.

Suggested Citation

  • Yener Girisken & E. Eser Telci & Esra Arikan & Efstathios Kefallonitis, 2017. "The Perception of Warning Signs at Different Cultures," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 253-258, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_32
    DOI: 10.1007/978-3-319-33865-1_32
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