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Modeling the Promotion Process of Academic Conferences Through Social Media

In: Strategic Innovative Marketing

Author

Listed:
  • John Hlias Plikas

    (Graduate of University of Peloponnese)

  • Dimitrios K. Nasiopoulos

    (University of Peloponnese)

  • Damianos P. Sakas

    (University of Athens)

  • Dimitrios S. Vlachos

    (University of Peloponnese)

Abstract

Social networks are now a crucial part of today’s way of life. Academic conferences is another chapter, that give people the opportunity to explore new ideas and share them with the scientific world. Blending those two factors together in order to achieve a main purpose, could give a remarkable effect. The purpose of this paper is to analyze the promotion process of academic conferences through social media and use simulation models to model that analysis. The reason the paper was created, is to provide this optimal solution to all those seeking how to promote academic conferences effectively through social media. Thorough research through the paper revealed that social media, nowadays used by millions and millions of users can be successfully used to promote academic papers and with great appeal.

Suggested Citation

  • John Hlias Plikas & Dimitrios K. Nasiopoulos & Damianos P. Sakas & Dimitrios S. Vlachos, 2017. "Modeling the Promotion Process of Academic Conferences Through Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 499-505, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_60
    DOI: 10.1007/978-3-319-33865-1_60
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