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Understanding Journalists on Twitter: The Czech Case

In: Strategic Innovative Marketing

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  • David Klimeš

    (Charles University Prague)

Abstract

This article aims to show that journalists in different countries have different approaches to the use of Twitter. After looking at American and German research, it is fair to say that journalists generally perceive their posts on Twitter in relation to their profession. They do not consider Twitter only to be the private sphere. It is therefore important to understand them not only in the public sphere as a whole, but in large companies as well as in small and medium-sized enterprises (SMEs) too. The article examines six of the most popular Czech journalists’ Twitter accounts. The following content analysis supports the conclusions of surveys from elsewhere. The article seeks to demonstrate that Czech journalists perceive Twitter more as a medium to support private conversations with other users than as a medium to promote the content of his or her publisher.

Suggested Citation

  • David Klimeš, 2017. "Understanding Journalists on Twitter: The Czech Case," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 219-225, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_28
    DOI: 10.1007/978-3-319-33865-1_28
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    Keywords

    Media; Twitter; Marketing;
    All these keywords.

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