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Remarks on Virtual World and Virtual Reality Experiments

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  • Glenn W. Harrison
  • Ernan Haruvy
  • E. Elisabet Rutström

Abstract

In recent years there has been increased behavioral research in virtual reality and virtual worlds. While these experiments could offer substantial advantages to researchers, they might also pose risks. We begin by identifying key concepts in virtual experimental research. Then we review the critical virtual reality component of virtual worlds. Finally, we offer guidance in conducting virtual world research.

Suggested Citation

  • Glenn W. Harrison & Ernan Haruvy & E. Elisabet Rutström, 2011. "Remarks on Virtual World and Virtual Reality Experiments," Southern Economic Journal, John Wiley & Sons, vol. 78(1), pages 87-94, July.
    • Handle: RePEc:wly:soecon:v:78:y:2011:i:1:p:87-94
    DOI: 10.4284/0038-4038-78.1.87
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    References listed on IDEAS

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    1. Sascha Fullbrunn & Katharina Richwien & Abdolkarim Sadrieh, 2011. "Trust and Trustworthiness in Anonymous Virtual Worlds," Journal of Media Economics, Taylor & Francis Journals, vol. 24(1), pages 48-63.
    2. Steffen Andersen & Glenn W. Harrison & Morten I. Lau & E. Elisabet Rutström, 2008. "Eliciting Risk and Time Preferences," Econometrica, Econometric Society, vol. 76(3), pages 583-618, May.
    3. Glenn W. Harrison & John A. List, 2004. "Field Experiments," Journal of Economic Literature, American Economic Association, vol. 42(4), pages 1009-1055, December.
    4. Charness, Gary & Haruvy, Ernan & Sonsino, Doron, 2007. "Social distance and reciprocity: An Internet experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 63(1), pages 88-103, May.
    5. Fiore, Stephen M. & Harrison, Glenn W. & Hughes, Charles E. & Rutstrm, E. Elisabet, 2009. "Virtual experiments and environmental policy," Journal of Environmental Economics and Management, Elsevier, vol. 57(1), pages 65-86, January.
    6. John Duffy, 2011. "Symposium: Trust in Second Life," Southern Economic Journal, John Wiley & Sons, vol. 78(1), pages 53-62, July.
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    Cited by:

    1. Ferré, Marie & Engel, Stefanie & Gsottbauer, Elisabeth, 2022. "Incentivizing coordination in the adoption of sustainable land use when costs are heterogeneous: An economic experiment," Land Use Policy, Elsevier, vol. 123(C).
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    3. Cowan, Kirsten & Ketron, Seth & Kostyk, Alena & Kristofferson, Kirk, 2023. "Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses," Journal of Retailing, Elsevier, vol. 99(3), pages 385-399.
    4. Kostyk, Alena & Sheng, Jie, 2023. "VR in customer-centered marketing: Purpose-driven design," Business Horizons, Elsevier, vol. 66(2), pages 225-236.

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