Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
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DOI: 10.1016/j.jretai.2023.07.004
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Cited by:
- Phillips, Megan & Kapitan, Sommer & Rush, Elaine, 2024. "From the store to the kitchen: Herbal scents drive wholesome food choice," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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Keywords
Virtual reality; Sensory marketing; Olfactory; Immersion; Flow;All these keywords.
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