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An Analysis of Food Safety Events on Consumers’ Confidence and Consumers Attitude towards Preparedness of U.S. Food System

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  • Hill, Jessica I.
  • Bharad, Abhishek Bhagwat
  • Harrison, R. Wes
  • Kinsey, Jean D.
  • Degeneffe, Dennis J.

Abstract

Every year hundreds of food recalls are made due to contamination. The main focus of this paper is to examine the effects of specific food events on consumers’ confidence in food safety as well as their preparedness regarding the United States food system. The food events studied in this are major food-borne illnesses outbreaks and recalls that have occurred since May 2008. The three events chosen included: the salmonella outbreak in jalapeno and Serrano peppers occurring in 2008, the salmonella outbreak in peanut butter occurring in 2009, and the E.coli outbreak in Nestle cookie dough occurring in 2009. An ordered probit model was used to measure the effects that these specific foodborne illnesses had on consumers’ confidence. The results revealed that the effect of the jalapeno and Serrano peppers and peanut butter significantly and negatively impact consumers’ confidence. The Nestle recall had a negative impact on confidence but was not significant.

Suggested Citation

  • Hill, Jessica I. & Bharad, Abhishek Bhagwat & Harrison, R. Wes & Kinsey, Jean D. & Degeneffe, Dennis J., 2011. "An Analysis of Food Safety Events on Consumers’ Confidence and Consumers Attitude towards Preparedness of U.S. Food System," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 123174, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea11:123174
    DOI: 10.22004/ag.econ.123174
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    References listed on IDEAS

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    1. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
    2. Thomas F. Stinson & Koel Ghosh & Jean Kinsey & Dennis Degeneffe, 2008. "Do Household Attitudes about Food Defense and Food Safety Change Following Highly Visible National Food Recalls?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1272-1278.
    3. S.S. Vickner, 2004. "Media Coverage of Biotech Foods and Influence on Consumer Choice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(5), pages 1238-1246.
    4. Bharad, Abhishek Bhagwat & Harrison, R. Wes & Kinsey, Jean D. & Degeneffe, Dennis J. & Ferreira, Gustavo F.C., 2010. "Analysis of Media Agenda-Setting Effects on Consumer Confidence in the Safety of the U.S. Food System," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56423, Southern Agricultural Economics Association.
    5. Jean Kinsey & R. Wes Harrison & Dennis Degeneffe & Gustavo Ferreira & Sakiko Shiratori, 2009. "Index of Consumer Confidence in the Safety of the United States Food System," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(5), pages 1470-1476.
    6. Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn J. Frewer, 2010. "Consumer Confidence in the Safety of Food and Newspaper Coverage of Food Safety Issues: A Longitudinal Perspective," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 125-142, January.
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    Cited by:

    1. Gedikoglu, Haluk & Parcell, Joe L., 2014. "Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-21, July.

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    Keywords

    Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty;
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