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Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

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  • Raheel Yasin
  • Aydan Huseynova
  • Muhammad Atif

Abstract

This study proposes a model based on competitive advantage and signaling theories that show how green human resource management (GHRM) leads to corporate environmental sustainability and corporate social sustainability and is thus source of employer branding. Structural equational modeling was used for data analysis through Smart PLS. The results confirm that GHRM positively influences on corporate environmental sustainability, which in turn positively influences corporate social sustainability. Furthermore, the results confirm that corporate social sustainability has a positive influence on employer branding. The results also support the mediating effects of corporate environmental sustainability between GHRM and corporate social sustainability. Additionally, we show the mediating effect of corporate social sustainability between corporate environmental sustainability and employer branding. In the human resource literature, previous studies emphasize on corporate environmental sustainability. By contrast, this study confirms that a corporate social sustainability is a source of employer branding. By implementing GHRM, organizations can gain a competitive edge, which helps them attract potential employee.

Suggested Citation

  • Raheel Yasin & Aydan Huseynova & Muhammad Atif, 2023. "Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 369-383, January.
    • Handle: RePEc:wly:corsem:v:30:y:2023:i:1:p:369-383
    DOI: 10.1002/csr.2360
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    Cited by:

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    2. Sheikh Farhan Ashraf & Cai Li & Muhammad Umair Wattoo & Majid Murad & Babak Mahmood, 2024. "Green horizons: Unleashing green innovation through green business strategies and competencies," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4233-4251, July.
    3. Nart Sima & Bilgili Ahmet & Orgut Emine Demet, 2024. "The Effect of Green Human Resources Management Practices on Corporate Sustainability from the Perspective of Employees," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 18(1), pages 1-14, January.
    4. Juhari Noor Faezah & Mohd Yusoff Yusliza & T. Ramayah & Charbel Jose Chiappetta Jabbour & Sebastian Kot, 2024. "Green human resource management and employee ecological behaviour: Testing green culture and green satisfaction as parallel mediators in Malaysian higher education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4280-4297, September.

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