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The Influence of Green Innovation Performance on Corporate Advantage in Taiwan

Author

Listed:
  • Yu-Shan Chen
  • Shyh-Bao Lai
  • Chao-Tung Wen

Abstract

The purpose of this study was to explore whether the performance of the green innovation brought positive effect to the competitive advantage. This study found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage. Therefore, the result meant that the investment in the green product innovation and green process innovation was helpful to the businesses. This study argued that the businesses should cognize the correct value and positioning of the green innovation. Copyright Springer Science+Business Media, Inc. 2006

Suggested Citation

  • Yu-Shan Chen & Shyh-Bao Lai & Chao-Tung Wen, 2006. "The Influence of Green Innovation Performance on Corporate Advantage in Taiwan," Journal of Business Ethics, Springer, vol. 67(4), pages 331-339, September.
    • Handle: RePEc:kap:jbuset:v:67:y:2006:i:4:p:331-339
    DOI: 10.1007/s10551-006-9025-5
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    References listed on IDEAS

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    1. Paul Shrivastava, 1995. "Environmental technologies and competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 183-200.
    2. Judith Petts, 1998. "Environmental Responsiveness, Individuals and Organizational Learning: SME Experience," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 41(6), pages 711-730.
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