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Perceived corporate social responsibility and pro‐environmental behaviors: The role of organizational identification and coworker pro‐environmental advocacy

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  • Syed Haider Ali Shah
  • Sadia Cheema
  • Basheer M. Al‐Ghazali
  • Muhammad Ali
  • Nosheen Rafiq

Abstract

Despite research suggesting that pro‐environmental behaviors offer a range of positive benefits for organizations and that corporate social responsibility (CSR) positively affects employee behaviors and attitudes, very few studies have investigated how CSR affects pro‐environmental behaviours. As such, this study investigates the impact of perceived CSR on employees' pro‐environmental behaviours through organizational identification and coworkers' pro‐environmental advocacy. Using a multistage sampling technique, a survey of line managers was conducted across 32 hotels in the understudied context of Malaysia's hotel industry. Based on 331 completed questionnaires, the results suggest that perceived CSR activities drive organizational identification and trigger coworkers’ pro‐environmental advocacy, which in turn generate employees’ pro‐environmental behaviours. The study offers valuable insights into the complex relationship between perceived CSR and pro‐environmental behaviors and discusses the theoretical and research contributions and managerial implications.

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  • Syed Haider Ali Shah & Sadia Cheema & Basheer M. Al‐Ghazali & Muhammad Ali & Nosheen Rafiq, 2021. "Perceived corporate social responsibility and pro‐environmental behaviors: The role of organizational identification and coworker pro‐environmental advocacy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 366-377, January.
    • Handle: RePEc:wly:corsem:v:28:y:2021:i:1:p:366-377
    DOI: 10.1002/csr.2054
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    Cited by:

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    2. Kaveh Asiaei & Ruzita Jusoh & Omid Barani & Arash Asiaei, 2022. "How does green intellectual capital boost performance? The mediating role of environmental performance measurement systems," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1587-1606, May.
    3. Nabeel Younus Ansari & Temoor Anjum & Muhammad Farrukh & Petra Heidler, 2021. "Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
    4. Farrukh, Muhammad & Ansari, Nabeel & Raza, Ali & Wu, Yihua & Wang, Hong, 2022. "Fostering employee's pro-environmental behavior through green transformational leadership, green human resource management and environmental knowledge," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    5. Neuza Ribeiro & Daniel Roque Gomes & Eduardo Ortega & Gabriela Pedro Gomes & Ana Suzete Semedo, 2022. "The Impact of Green HRM on Employees’ Eco-Friendly Behavior: The Mediator Role of Organizational Identification," Sustainability, MDPI, vol. 14(5), pages 1-13, March.
    6. Ghulam Jilani & Guangqin Yang & Irfan Siddique, 2021. "Corporate Social Responsibility and Pro-Environmental Behavior of the Individuals from the Perspective of Protection Motivation Theory," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    7. Yufei Cheng & Huanxin Liu & Yiwei Yuan & Zhonghao Zhang & Jinguo Zhao, 2022. "What Makes Employees Green Advocates? Exploring the Effects of Green Human Resource Management," IJERPH, MDPI, vol. 19(3), pages 1-19, February.

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