IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-024-02971-0.html
   My bibliography  Save this article

The impact of perceived environmental corporate social responsibility on idea generation and idea implementation

Author

Listed:
  • Li Yu

    (Northeast Forestry University)

  • Weiwei Wu

    (Harbin Institute of Technology)

Abstract

Scholars have already made a few outcomes regarding the effect of environmental corporate social responsibility (ECSR) on employees’ workplace behaviors. However, research on how perceived ECSR influences employee innovation remains largely unexplored. Drawing from the social identity theory (SIT) and stakeholder theory, this research fills this gap by examining: (a) the influence of perceived ECSR on idea generation (IG). (b) the influence of perceived ECSR on idea implementation (II). (c) the moderating effects of psychological capital (PsyCap) on these relationships. Using data on 348 employees from Chinese firms, the results demonstrate that perceived ECSR effectively fosters IG and II, yet when PsyCap is high, the positive influence of perceived ECSR is stronger. Our findings offer new insights for understanding the role of ECSR perception in the employee innovation domain by revealing that perceived ECSR can generate IG and promote II, and delimiting their boundaries from a psychological perspective. In addition, our findings make several practical implications for firms to cultivate their employees’ ECSR perception and improve employees’ IG and II to achieve sustainable development.

Suggested Citation

  • Li Yu & Weiwei Wu, 2024. "The impact of perceived environmental corporate social responsibility on idea generation and idea implementation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02971-0
    DOI: 10.1057/s41599-024-02971-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-024-02971-0
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-024-02971-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Noushi Rahman & Corinne Post, 2012. "Measurement Issues in Environmental Corporate Social Responsibility (ECSR): Toward a Transparent, Reliable, and Construct Valid Instrument," Journal of Business Ethics, Springer, vol. 105(3), pages 307-319, February.
    2. Ucheawaji Godfrey Josiah & Charles Chinanu Akpuh, 2022. "Multinational oil corporations, policy violation and environmental damage in rivers state of Nigeria: a theistic ethics approach," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
    3. Liming Zhao & Miles M. Yang & Zhenyuan Wang & Grant Michelson, 2023. "Trends in the Dynamic Evolution of Corporate Social Responsibility and Leadership: A Literature Review and Bibliometric Analysis," Journal of Business Ethics, Springer, vol. 182(1), pages 135-157, January.
    4. Raja, Usman & Azeem, Muhammad Umer & Haq, Inam Ul & Naseer, Saima, 2020. "Perceived threat of terrorism and employee outcomes: The moderating role of negative affectivity and psychological capital," Journal of Business Research, Elsevier, vol. 110(C), pages 316-326.
    5. Bilal Afsar & Sadia Cheema & Farheen Javed, 2018. "Activating employee's pro‐environmental behaviors: The role of CSR, organizational identification, and environmentally specific servant leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 904-911, September.
    6. Ke Qin & Xiujuan Chen & Linhai Wu, 2022. "The effects of psychological capital on citizens’ willingness to participate in food safety social co-governance in China," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
    7. Nurlan Orazalin, 2020. "Do board sustainability committees contribute to corporate environmental and social performance? The mediating role of corporate social responsibility strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 140-153, January.
    8. Yan Mao & Jie He & Alastair M. Morrison & J. Andres Coca-Stefaniak, 2021. "Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(19), pages 2716-2734, October.
    9. Rego, Arménio & Sousa, Filipa & Marques, Carla & Cunha, Miguel Pina e, 2012. "Authentic leadership promoting employees' psychological capital and creativity," Journal of Business Research, Elsevier, vol. 65(3), pages 429-437.
    10. Kraus, Sina A. & Blake, Benjamin D. & Festing, Marion & Shaffer, Margaret A., 2023. "Global employees and exogenous shocks: considering positive psychological capital as a personal resource in international human resource management," Journal of World Business, Elsevier, vol. 58(3).
    11. Kenneth Roeck & Nathalie Delobbe, 2012. "Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory," Journal of Business Ethics, Springer, vol. 110(4), pages 397-412, November.
    12. Olivier Boiral, 2009. "Greening the Corporation Through Organizational Citizenship Behaviors," Journal of Business Ethics, Springer, vol. 87(2), pages 221-236, June.
    13. Inam Ul Haq & Usman Raja & Muhammad Umer Azeem & Saima Naseer, 2020. "Perceived threat of terrorism and employee outcomes: The moderating role of negative affectivity and psychological capital," Post-Print hal-03395416, HAL.
    14. Weiwei Wu & Zhou Liang & Qi Zhang, 2020. "Effects of corporate environmental responsibility strength and concern on innovation performance: The moderating role of firm visibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1487-1497, May.
    15. Melanie S. Brucks & Jonathan Levav, 2022. "Publisher Correction: Virtual communication curbs creative idea generation," Nature, Nature, vol. 606(7915), pages 17-17, June.
    16. Zelong Wei & Hao Shen & Kevin Zheng Zhou & Julie Juan Li, 2017. "How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China," Journal of Business Ethics, Springer, vol. 140(2), pages 209-223, January.
    17. Ante Glavas & Lindsey Godwin, 2013. "Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification," Journal of Business Ethics, Springer, vol. 114(1), pages 15-27, April.
    18. Dave Bouckenooghe & Asma Zafar & Usman Raja, 2015. "How Ethical Leadership Shapes Employees’ Job Performance: The Mediating Roles of Goal Congruence and Psychological Capital," Journal of Business Ethics, Springer, vol. 129(2), pages 251-264, June.
    19. Luu Trong Tuan, 2023. "Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 639-653, January.
    20. Defeng Yang & Aric Xu Wang & Kevin Zheng Zhou & Wei Jiang, 2019. "Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective," Journal of Business Ethics, Springer, vol. 159(4), pages 1147-1161, November.
    21. Guo, Liang & Decoster, Stijn & Babalola, Mayowa T. & De Schutter, Leander & Garba, Omale A. & Riisla, Katrin, 2018. "Authoritarian leadership and employee creativity: The moderating role of psychological capital and the mediating role of fear and defensive silence," Journal of Business Research, Elsevier, vol. 92(C), pages 219-230.
    22. Melanie S. Brucks & Jonathan Levav, 2022. "Virtual communication curbs creative idea generation," Nature, Nature, vol. 605(7908), pages 108-112, May.
    23. Won-Moo Hur & Tae-Won Moon & Sung-Hoon Ko, 2018. "How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation," Journal of Business Ethics, Springer, vol. 153(3), pages 629-644, December.
    24. Zhenghui Li & Gaoke Liao & Khaldoon Albitar, 2020. "Does corporate environmental responsibility engagement affect firm value? The mediating role of corporate innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1045-1055, March.
    25. Bracht, Eva & Monzani, Lucas & Boer, Diana & Haslam, S. Alexander & Kerschreiter, Rudolf & Lemoine, Jérémy E. & Steffens, Niklas K. & Akfirat, Serap Arslan & Avanzi, Lorenzo & Barghi, Bita & Dumont, K, 2023. "Innovation across cultures: connecting leadership, identification, and creative behavior in organizations," LSE Research Online Documents on Economics 113606, London School of Economics and Political Science, LSE Library.
    26. Waris Ali & Yu Danni & Badar Latif & Rehana Kouser & Saleh Baqader, 2021. "Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    27. Tuğba Erhan & Hasan Huseyin Uzunbacak & Erhan Aydin, 2022. "From conventional to digital leadership: exploring digitalization of leadership and innovative work behavior," Management Research Review, Emerald Group Publishing Limited, vol. 45(11), pages 1524-1543, January.
    28. Eni Gambeta & Balaji R. Koka & Robert E. Hoskisson, 2019. "Being too good for your own good: A stakeholder perspective on the differential effect of firm‐employee relationships on innovation search," Strategic Management Journal, Wiley Blackwell, vol. 40(1), pages 108-126, January.
    29. Xiaodong Xu & Saixing Zeng & Hongquan Chen, 2018. "Signaling good by doing good: How does environmental corporate social responsibility affect international expansion?," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 946-959, November.
    30. Dongil D. Keum & Kelly E. See, 2017. "The Influence of Hierarchy on Idea Generation and Selection in the Innovation Process," Organization Science, INFORMS, vol. 28(4), pages 653-669, August.
    31. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    32. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.
    33. Parent-Rocheleau, Xavier & Bentein, Kathleen & Simard, Gilles, 2020. "Positive together? The effects of leader-follower (dis)similarity in psychological capital," Journal of Business Research, Elsevier, vol. 110(C), pages 435-444.
    34. Qing Tian & Jennifer L. Robertson, 2019. "How and When Does Perceived CSR Affect Employees’ Engagement in Voluntary Pro-environmental Behavior?," Journal of Business Ethics, Springer, vol. 155(2), pages 399-412, March.
    35. Minjung Kim & Amy Chan Hyung Kim & Joshua I. Newman & Gerald R. Ferris & Pamela L. Perrewé, 2019. "The antecedents and consequences of positive organizational behavior: The role of psychological capital for promoting employee well-being in sport organizations," Sport Management Review, Taylor & Francis Journals, vol. 22(1), pages 108-125, January.
    36. Duygu Turker, 2009. "Measuring Corporate Social Responsibility: A Scale Development Study," Journal of Business Ethics, Springer, vol. 85(4), pages 411-427, April.
    37. Newman, Alexander & Tse, Herman H.M. & Schwarz, Gary & Nielsen, Ingrid, 2018. "The effects of employees' creative self-efficacy on innovative behavior: The role of entrepreneurial leadership," Journal of Business Research, Elsevier, vol. 89(C), pages 1-9.
    38. Angeliki Tsameti & Victoria-Maria Bellou & Kyriakos Tsamantouridis, 2023. "Employee Voice and Innovative Behavior in the Public Sector," International Journal of Public Administration, Taylor & Francis Journals, vol. 46(1), pages 56-68, January.
    39. Duygu Turker & Ozge Can & Gizem Aras‐Beger, 2023. "How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1680-1697, July.
    40. Johan Graafland, 2020. "Competition in technology and innovation, motivation crowding, and environmental policy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 137-145, January.
    41. Shun-Pin Chuang & Sun-Jen Huang, 2018. "The Effect of Environmental Corporate Social Responsibility on Environmental Performance and Business Competitiveness: The Mediation of Green Information Technology Capital," Journal of Business Ethics, Springer, vol. 150(4), pages 991-1009, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Weiwei Wu & Li Yu, 2024. "How Does Environmental Corporate Social Responsibility Affect Technological Innovation? The Role of Green Entrepreneurial Orientation and Green Intellectual Capital," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 3297-3328, March.
    2. Forcadell, Francisco Javier & Úbeda, Fernando & Aracil, Elisa, 2021. "Effects of environmental corporate social responsibility on innovativeness of spanish industrial SMEs✰,✰✰,★,★★," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    3. Sajjad A. Afridi & Bilal Afsar & Asad Shahjehan & Zia U. Rehman & Maqsood Haider & Mehboob Ullah, 2020. "Retracted: Perceived corporate social responsibility and innovative work behavior: The role of employee volunteerism and authenticity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1865-1877, July.
    4. Syed Haider Ali Shah & Sadia Cheema & Basheer M. Al‐Ghazali & Muhammad Ali & Nosheen Rafiq, 2021. "Perceived corporate social responsibility and pro‐environmental behaviors: The role of organizational identification and coworker pro‐environmental advocacy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 366-377, January.
    5. Shilong Wei & Muhammad Safdar Sial & Ubaldo Comite & Phung Anh Thu & Daniel Badulescu & József Popp, 2021. "An Examination to Explain the Mechanism of Employees’ Environment-Specific Behavior through CSR and Work Engagement from the Perspective of Stewardship Theory," IJERPH, MDPI, vol. 18(17), pages 1-20, September.
    6. Iskandar Zainuddin Rela & Abd Hair Awang & Zaimah Ramli & Sarmila Md Sum & Meisanti Meisanti, 2020. "Effects of environmental corporate social responsibility on environmental well‐being perception and the mediation role of community resilience," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2176-2187, September.
    7. Zhenjie Liu & Weian Li & Chen Hao & Huan Liu, 2021. "Corporate environmental performance and financing constraints: An empirical study in the Chinese context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 616-629, March.
    8. Zhou Liang & Qi Zhang & Weiwei Wu & Xi Liu, 2024. "The synergistic effect of corporate environmental responsibility and technological base on firm performance: From the perspective of knowledge recombination," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4384-4397, September.
    9. Muhammad Sanaullah Shah & Cisheng Wu & Zia Ullah, 2021. "The Inter-Relationship between CSR, Inclusive Leadership and Employee Creativity: A Case of the Banking Sector," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    10. Jennifer L. Robertson & A. Wren Montgomery & Timur Ozbilir, 2023. "Employees' response to corporate greenwashing," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4015-4027, November.
    11. Mengmeng Guo & Naveed Ahmad & Mohammad Adnan & Miklas Scholz & Khalil-ur-Rehman & Rana Tahir Naveed, 2021. "The Relationship of CSR and Employee Creativity in the Hotel Sector: The Mediating Role of Job Autonomy," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
    12. Jialing (Catherine) Lin & Zhimin Zhou & Fucheng Zheng & Xinru Jiang & Ninh Nguyen, 2023. "How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2651-2663, September.
    13. Jiali Chen & Aiqing Zhang, 2023. "Exploring How and When Environmental Corporate Social Responsibility Impacts Employees’ Green Innovative Work Behavior: The Mediating Role of Creative Self-Efficacy and Environmental Commitment," Sustainability, MDPI, vol. 16(1), pages 1-20, December.
    14. Qiansong Zhang & Taiwen Feng & Long Cheng & Qingsong He, 2022. "Institutional force and firm performance: Do employee green involvement and flexibility‐oriented culture matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 950-964, July.
    15. Basheer M. Al-Ghazali & M. Sadiq Sohail & Ibrahim Ali M. Jumaan, 2021. "CSR Perceptions and Career Satisfaction: The Role of Psychological Capital and Moral Identity," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    16. Sadia Cheema & Bilal Afsar & Basheer M. Al‐Ghazali & Ahsen Maqsoom, 2020. "Retracted: How employee's perceived corporate social responsibility affects employee's pro‐environmental behaviour? The influence of organizational identification, corporate entrepreneurship, and envi," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 616-629, March.
    17. Shah Ali Murtaza & Asif Mahmood & Saima Saleem & Naveed Ahmad & Muhammad Suhail Sharif & Edina Molnár, 2021. "Proposing Stewardship Theory as an Alternate to Explain the Relationship between CSR and Employees’ Pro-Environmental Behavior," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    18. Huynh Thi Thuy Giang & Luu Tien Dung, 2022. "The effect of internal corporate social responsibility practices on firm performance: the mediating role of employee intrapreneurial behaviour," Review of Managerial Science, Springer, vol. 16(4), pages 1035-1061, May.
    19. Ben Lahouel, Béchir & Ben Zaied, Younes & Managi, Shunsuke & Taleb, Lotfi, 2022. "Re-thinking about U: The relevance of regime-switching model in the relationship between environmental corporate social responsibility and financial performance," Journal of Business Research, Elsevier, vol. 140(C), pages 498-519.
    20. Rong Liu & Feng He & Jianyu Ren, 2021. "Promoting or Inhibiting? The Impact of Enterprise Environmental Performance on Economic Performance: Evidence from China’s Large Iron and Steel Enterprises," Sustainability, MDPI, vol. 13(11), pages 1-16, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02971-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.