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Corporate social responsibility and employee behavior: Evidence from mediation and moderation analysis

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  • Jintao Lu
  • Licheng Ren
  • Chong Zhang
  • Chunyan Wang
  • Rizwan R. Ahmed
  • Justas Streimikis

Abstract

Corporate social responsibility (CSR) has become a prominent subject due to its major implication for the practitioners in the corporate arena. Based on the theory of engagement, theory of social exchange, and theory of social identity, a conceptual framework was established in this study to evaluate the employee engagement (EE), and organizational commitment (OC) as a resultant of CSR initiatives. The study further examined the impact of distributive justice (DJ), procedural justice (PJ), and job satisfaction (JS) as mediating variables, and the influence of collectivism (COL) as a moderating variable between CSR initiatives and OC and EE. Data from 989 employees of the Pakistani pharmaceutical industry was collected and analyzed using the structural equation modeling and exploratory and confirmatory inferential models. Results demonstrate that CSR initiatives have a significant positive impact on OC and EE. Similarly, the mediation of JS, PJ, and DJ was established between the exogenous and the endogenous variables. Finally, the COL has a significant impact as a moderating variable between CSR initiatives, and OC and EE. The conclusions obtained in this study provide significantly practical and theoretical implications for managers of involved firms to improve employee behavior, mold employee attitude, and enhance organizational performance via CSR strategy, especially for firms located in countries along the route of belt and road initiative.

Suggested Citation

  • Jintao Lu & Licheng Ren & Chong Zhang & Chunyan Wang & Rizwan R. Ahmed & Justas Streimikis, 2020. "Corporate social responsibility and employee behavior: Evidence from mediation and moderation analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1719-1728, July.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:4:p:1719-1728
    DOI: 10.1002/csr.1919
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    2. Shilong Wei & Muhammad Safdar Sial & Ubaldo Comite & Phung Anh Thu & Daniel Badulescu & József Popp, 2021. "An Examination to Explain the Mechanism of Employees’ Environment-Specific Behavior through CSR and Work Engagement from the Perspective of Stewardship Theory," IJERPH, MDPI, vol. 18(17), pages 1-20, September.
    3. Yihua Wu & Muhammad Farrukh & Ali Raza & Fanchen Meng & Imtiaz Alam, 2021. "Framing the evolution of the corporate social responsibility and environmental management journal," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1397-1411, July.
    4. Jing Shao & Asif Mahmood & Heesup Han, 2021. "Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees," IJERPH, MDPI, vol. 18(24), pages 1-16, December.
    5. Muhammad Mubushar & Shahid Rasool & Muhammad Imtiaz Haider & Roberto Cerchione, 2021. "The impact of corporate social responsibility activities on stakeholders' value co‐creation behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1906-1920, November.
    6. Cheng, Peng & Wei, Jiuchang & Liu, Yang, 2024. "Give a plum in return for a peach: The effect of entrepreneurial informal financing on environmental corporate social responsibility," Journal of Business Research, Elsevier, vol. 175(C).
    7. Mingchuan Yu & Han Lin & Greg G. Wang & Yuan Liu & Xiaotao Zheng, 2022. "Is too much as bad as too little? The S-curve relationship between corporate philanthropy and employee performance," Asia Pacific Journal of Management, Springer, vol. 39(4), pages 1511-1534, December.
    8. Vishnu Parmar & Zahid Ali Channar & Rizwan Raheem Ahmed & Dalia Streimikiene & Munwar Hussain Pahi & Justas Streimikis, 2022. "Assessing the organizational commitment, subjective vitality and burnout effects on turnover intention in private universities," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 251-286, March.
    9. Sumeyye Kusakci & Ibrahim Bushera, 2023. "Corporate social responsibility pyramid in Ethiopia: A mixed study on approaches and practices," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 5(1), pages 37-48, January.
    10. Naveed Ahmad & Miklas Scholz & Muhammad Zulqarnain Arshad & Syed Khuram Ali Jafri & Raja Irfan Sabir & Waris Ali Khan & Heesup Han, 2021. "The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector of Pakistan," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    11. Beata Gavurova & Jan Dvorsky & Boris Popesko, 2021. "Patient Satisfaction Determinants of Inpatient Healthcare," IJERPH, MDPI, vol. 18(21), pages 1-18, October.
    12. Xin Guan & Naveed Ahmad & Muhammad Safdar Sial & Jacob Cherian & Heesup Han, 2023. "CSR and organizational performance: The role of pro‐environmental behavior and personal values," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 677-694, March.

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