IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v25y2009i2p215-230.html
   My bibliography  Save this article

Measuring the effectiveness of U.S. rice export promotion programs

Author

Listed:
  • Pimbucha Rusmevichientong

    (Cooperative Promotion Department, Ministry of Agriculture and Cooperatives of Thailand, Bangkok, Thailand)

  • Harry M. Kaiser

    (Department of Applied Economics and Management, Cornell University, Ithaca, 14853-7801 New York)

Abstract

Three issues are examined relating to U.S. rice export promotion. First, the responsiveness of U.S. rice export demand with respect to U.S. rice export promotion is measured to determine the quantity impacts of these programs. Second, the overall effectiveness of the programs is examined in terms of whether the benefits exceed the cost. Finally, the optimality of U.S. rice export promotion in terms of expenditure levels is investigated. A double logarithmic econometric export demand equation is estimated to compute the export promotion elasticity while controlling for other demand determinants such as own price, the export price of competing countries, incomes, and exchange rates. Average benefit-cost ratios are computed for U.S. rice export promotion based on a range of excess supply own-price elasticities to compute the effectiveness of the programs. Finally, a marginal simulation analysis is conducted to explore the optimality of the investment in rice export promotion. [JEL Codes: Q17, Q18, Q13]. © 2009 Wiley Periodicals, Inc.

Suggested Citation

  • Pimbucha Rusmevichientong & Harry M. Kaiser, 2009. "Measuring the effectiveness of U.S. rice export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 215-230.
    • Handle: RePEc:wly:agribz:v:25:y:2009:i:2:p:215-230
    DOI: 10.1002/agr.20197
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1002/agr.20197
    File Function: Link to full text; subscription required
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.20197?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Schmit, Todd M. & Kaiser, Harry M., 1998. "Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(1), pages 43-52, April.
    2. Fuller, Stephen & Bello, Haruna & Capps, Oral, 1992. "Import Demands For U.S. Fresh Grapefruit: Effect Of U.S. Promotion Programs And Trade Policies Of Importing Nations," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 24(1), pages 251-260, July.
    3. Comeau, Allison & Mittelhammer, Ronald C. & Wahl, Thomas I., 1997. "Assessing The Effectiveness Of Mpp And Tea Advertising And Promotion Efforts In The Japanese Market For Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), pages 1-9, July.
    4. Halliburton, Karen & Henneberry, Shida Rastegari, 1995. "The Effectiveness Of U.S. Nonprice Promotion Of Almonds In The Pacific Rim," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 20(1), pages 1-14, July.
    5. Richards, Timothy J. & Patterson, Paul M., 1998. "Dynamic Complementarity In Export Promotion: The Market Access Program In Fruits And Vegetables," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(2), pages 1-19, December.
    6. Weiss, Kenneth R. & Green, Richard D. & Havenner, Arthur M., 1996. "Walnuts in Japan: A Case Study of Generic Promotion Under the USDA's Market Promotion Program," Agricultural Commodity Promotion Policies and Programs in the Global Agri-Food System, May 26-27, 1996, Cancun, Mexico 279647, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    7. Harry M. Kaiser & Donald J. Liu & Ted Consignado, 2003. "An economic analysis of California raisin export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 189-201.
    8. I.M. Onunkwo & J.E. Epperson, 2000. "Export demand for U.S. pecans: Impacts of U.S. export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 16(2), pages 253-265.
    9. Cong Tru Le & Harry M. Kaiser & William Tomek, 1998. "Export promotion and import demand for US red meat in selected Pacific Rim countries," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 95-105.
    10. Pritchett, James G. & Liu, Donald J. & Kaiser, Harry M., 1998. "Optimal Choice Of Generic Milk Advertising Expenditures By Media Outlet," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(1), pages 1-15, July.
    11. H. Solomon & Henry W. Kinnucan, 1993. "Effects Of Non‐Price Export Promotion: Some Evidence For Cotton," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 37(1), pages 1-15, April.
    12. Bernard K. Armah & James E. Epperson, 1997. "Export demand for US orange juice: Impacts of US export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 13(1), pages 1-10.
    13. D. Kent Lanclos & Stephen Devadoss & Joseph Guenthner, 1997. "Impacts of foreign direct investment and advertising on the export demand for US frozen potatoes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 273-284.
    14. Lanclos, D. Kent & Devadoss, Stephen & Guenthner, Joseph F., 1997. "Impacts of Foreign Investment and Advertising on the Export Demand for U.S. Frozen Potatoes," 1997 Annual Meeting, July 13-16, 1997, Reno\ Sparks, Nevada 35757, Western Agricultural Economics Association.
    15. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
    16. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932, December.
    17. Henry W. Kinnucan & Øystein Myrland, 2001. "A note on measuring returns to nonprice export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 423-433.
    18. Onunkwo, Izuchukwu M. & Epperson, James E., 2000. "Export Demand For U.S. Walnuts: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-7, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    2. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    3. Williams, Gary W. & Welch, J. Mark, 2015. "An Economic Analysis of the Potential Returns from a Future National Wheat Checkoff Program," Reports 285198, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Adhikari, Murali & Paudel, Laxmi & Houston, Jack E. & Paudel, Biswo Nath, 2003. "Measuring the Impacts of US Export Promotion Program for Wheat in Selected Importing Regions," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35161, Southern Agricultural Economics Association.
    2. Cong Tru Le & Harry M. Kaiser & William Tomek, 1998. "Export promotion and import demand for US red meat in selected Pacific Rim countries," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 95-105.
    3. Onunkwo, Izuchukwu M. & Epperson, James E., 2000. "Export Demand For U.S. Walnuts: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-7, November.
    4. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    5. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E. & Kinnucan, Henry W., 2002. "Assessing The Efficiency Of Exchange Rate-Linked Subsidies For Non-Price Export Promotion: The Case Of Cotton," Faculty Series 16658, University of Georgia, Department of Agricultural and Applied Economics.
    6. Richards, Timothy J. & Patterson, Paul M., 1998. "Dynamic Complementarity In Export Promotion: The Market Access Program In Fruits And Vegetables," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(2), pages 1-19, December.
    7. Onunkwo, Izuchukwu M. & Epperson, James E., 1999. "Export Demand For U.S. Pecans: Impacts Of U.S. Export Promotion," 1999 Annual meeting, August 8-11, Nashville, TN 21686, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Onunkwo, Izuchukwu M. & Epperson, James E., 2001. "Export Demand For U.S. Almonds: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-12, March.
    9. Catherine A. Durham & Esteban Vega-Hidalgo, 2006. "Technical assistance and trade servicing to increase overseas demand for grass seed," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 281-295.
    10. Williams, Gary W. & Capps Jr., Oral, 2020. "Generic promotion of Norwegian seafood exports," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(3), August.
    11. Laxmi Paudel & Murali Adhikari & Jack E. Houston & Henry W. Kinnucan, 2004. "Assessing the efficiency of exchange rate-linked subsidies (ERLS) for non-price export promotion: The case of cotton," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 481-493.
    12. Nogueira, Lia & Chouinard, Hayley H., 2006. "The Effects of Reducing Sanitary and Phytosanitary (SPS) Barriers to Trade on the Washington State Apple Industry," 2006 Annual meeting, July 23-26, Long Beach, CA 21433, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Amy Quark, 2015. "Agricultural commodity branding in the rise and decline of the US food regime: from product to place-based branding in the global cotton trade, 1955–2012," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(4), pages 777-793, December.
    14. Henry Kinnucan & Øystein Myrland, 2008. "On generic vs. brand promotion of farm products in foreign markets," Applied Economics, Taylor & Francis Journals, vol. 40(6), pages 673-684.
    15. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E. & Kinnucan, Henry W., 2003. "Non-Price Promotion Impacts On Cotton And Soybeans Exports Under Exchange Rate Linked Subsidies," 2003 Annual meeting, July 27-30, Montreal, Canada 21957, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    16. Williams, Gary W. & Welch, J. Mark, 2015. "An Economic Analysis of the Potential Returns from a Future National Wheat Checkoff Program," Reports 285198, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    17. Freixanet, Joan, 2012. "Export promotion programs: Their impact on companies’ internationalization performance and competitiveness," International Business Review, Elsevier, vol. 21(6), pages 1065-1086.
    18. Harry M. Kaiser & Donald J. Liu & Ted Consignado, 2003. "An economic analysis of California raisin export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 189-201.
    19. Moore, Eli D. & Williams, Gary W., 2008. "Is the Texas Pecan Checkoff Program Working?," Reports 90497, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    20. Lee, Siu Ming & Adam, Radziah & Tuan Lonik, Ku’ Azam, 2020. "The Effects of Tax and Promotion on Rubber Medical Devices Export," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 54(2), pages 29-40.

    More about this item

    JEL classification:

    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:25:y:2009:i:2:p:215-230. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.