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Export demand for U.S. pecans: Impacts of U.S. export promotion programs

Author

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  • I.M. Onunkwo

    (Department of Agriculture and Applied Economics, 301 Conner Hall 7509, The University of Georgia, Athens, GA 30602-7509)

  • J.E. Epperson

    (Department of Agriculture and Applied Economics, 301 Conner Hall 7509, The University of Georgia, Athens, GA 30602-7509)

Abstract

The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. pecans in Asia and the E.U. which together import about 27% of U.S. pecan exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand for U.S. pecans. Based on previous literature, a single-equation framework was specified for estimation of the pecan model. Based on promotion elasticities, impacts on pecan export revenue from promotion were evaluated. The returns per dollar of promotion expenditure for pecans were $6.45 for Asia and $6.75 for the E.U. Further, some spill-over benefits for pecan exports were detected from almond export promotion in Asia and walnut export promotion in the E.U. It appears that the U.S. pecan industry can benefit substantially from increased export promotion in both Asia and the E.U. [L660, Q130, Q170]. © 2000 John Wiley & Sons, Inc.

Suggested Citation

  • I.M. Onunkwo & J.E. Epperson, 2000. "Export demand for U.S. pecans: Impacts of U.S. export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 16(2), pages 253-265.
    • Handle: RePEc:wly:agribz:v:16:y:2000:i:2:p:253-265
    DOI: 10.1002/(SICI)1520-6297(200021)16:2<253::AID-AGR8>3.0.CO;2-O
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    Cited by:

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    3. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    4. Cheng, Guo & Dharmasena, Senarath & Capps, Oral, Jr., 2017. "The Taste for Variety: Demand Analysis for Nut Products in the United States," Reports 285248, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
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    6. Moore, Eli D. & Williams, Gary W., 2008. "Is the Texas Pecan Checkoff Program Working?," Reports 90497, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    7. Laxmi Paudel & Murali Adhikari & Jack E. Houston & Henry W. Kinnucan, 2004. "Assessing the efficiency of exchange rate-linked subsidies (ERLS) for non-price export promotion: The case of cotton," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 481-493.
    8. Lee, Siu Ming & Adam, Radziah & Tuan Lonik, Ku’ Azam, 2020. "The Effects of Tax and Promotion on Rubber Medical Devices Export," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 54(2), pages 29-40.
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    10. Freixanet, Joan, 2012. "Export promotion programs: Their impact on companies’ internationalization performance and competitiveness," International Business Review, Elsevier, vol. 21(6), pages 1065-1086.
    11. Amy Quark, 2015. "Agricultural commodity branding in the rise and decline of the US food regime: from product to place-based branding in the global cotton trade, 1955–2012," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(4), pages 777-793, December.
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