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Impacts of foreign direct investment and advertising on the export demand for US frozen potatoes

Author

Listed:
  • D. Kent Lanclos

    (Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334)

  • Stephen Devadoss

    (Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334)

  • Joseph Guenthner

    (Department of Agricultural Economics and Rural Sociology, University of Idaho, Moscow, ID 83844-2334)

Abstract

Import demand for US frozen potatoes is estimated for Japan, Mexico, Philippines, and Thailand. Each country represents a different tier of import volume and market development (Japan-largest, most developed; Thailand-smallest, least developed). Import demand in Japan is primarily influenced by own-price and income. In the three smaller and newer markets, however, potato industry advertising and foreign investments by the US food service industry are found to be significant factors influencing import demand. Results suggest substantial growth potential exists in the export market for US frozen potatoes. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • D. Kent Lanclos & Stephen Devadoss & Joseph Guenthner, 1997. "Impacts of foreign direct investment and advertising on the export demand for US frozen potatoes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 273-284.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:3:p:273-284
    DOI: 10.1002/(SICI)1520-6297(199705/06)13:3<273::AID-AGR2>3.0.CO;2-Y
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    Cited by:

    1. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    2. Cong Tru Le & Harry M. Kaiser & William Tomek, 1998. "Export promotion and import demand for US red meat in selected Pacific Rim countries," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 95-105.
    3. Devadoss, Stephen, 1998. "Importance Of The Processed Food Sector For The U.S. Agricultural Industry," Research Discussion Papers 29246, Montana State University, Department of Agricultural Economics and Economics, Trade Research Center.
    4. Williams, Gary W. & Capps Jr., Oral, 2020. "Generic promotion of Norwegian seafood exports," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(3), August.
    5. Pimbucha Rusmevichientong & Harry M. Kaiser, 2009. "Measuring the effectiveness of U.S. rice export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 215-230.

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