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Export Demand For U.S. Almonds: Impacts Of U.S. Export Promotion Programs

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  • Onunkwo, Izuchukwu M.
  • Epperson, James E.

Abstract

The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. almonds in Asia and the E.U. which together import about 93% of U.S. almond exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand for U.S. almonds. Based on previous literature, a single-equation framework was specified for estimation of the almond model. Based on promotion elasticities, impacts on almond export revenue from promotion were evaluated. The marginal return per dollar to decreasing promotion expenditures for almonds was $47.74 for Asia, reflecting prudent promotion expenditures for more efficient utilization of promotion funds as the Asian market for U.S. almonds approaches maturity. The E.U. appears to be a mature market for U.S. almond exports with no detectable responsiveness to promotion expenditures. Thus, simple reminder-type promotion activities for this market may be sufficient.

Suggested Citation

  • Onunkwo, Izuchukwu M. & Epperson, James E., 2001. "Export Demand For U.S. Almonds: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-12, March.
    • Handle: RePEc:ags:jlofdr:26516
    DOI: 10.22004/ag.econ.26516
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    Cited by:

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    3. Saghaian, Yasser & Reed, Michael & Saghaian, Sayed, 2014. "Export Demand Estimation for U.S. Corn and Soybeans to Major Destinations," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162546, Southern Agricultural Economics Association.
    4. Grigoryan, Sona & Lopez, Jose, 2018. "An Empirical Analysis of the U.S. Import Demand for Nuts," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266538, Southern Agricultural Economics Association.

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    Demand and Price Analysis; Marketing;

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