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A comparative analysis of export promotion programs for US wheat and red meats

Author

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  • Karen Halliburton

    (Department of Agricultural Economics, Oklahoma State University)

  • Shida Rastegari Henneberry

    (Department of Agricultural Economics, Oklahoma State University)

Abstract

Comparison of the US government's non-price promotion programs for wheat and red meat exports reveals fundamental differences in trade and market development strategies for bulk versus value-added products. While the majority of wheat promotions have consisted of trade servicing and technical assistance activities in a variety of lesser developed countries, red meat promotions have primarily taken a generic consumer approach, focusing on only a relatively small number of higher developed countries. The timing of this analysis is critical, given that the survival of the promotion programs depends on pending reauthorization under the 1995 Farm Bill. © 1995 by John Wiley & Sons, Inc.

Suggested Citation

  • Karen Halliburton & Shida Rastegari Henneberry, 1995. "A comparative analysis of export promotion programs for US wheat and red meats," Agribusiness, John Wiley & Sons, Ltd., vol. 11(3), pages 207-221.
    • Handle: RePEc:wly:agribz:v:11:y:1995:i:3:p:207-221
    DOI: 10.1002/1520-6297(199505/06)11:3<207::AID-AGR2720110303>3.0.CO;2-1
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    References listed on IDEAS

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    1. Gary W. Williams, 1985. "Returns to US soybean export market development," Agribusiness, John Wiley & Sons, Ltd., vol. 1(3), pages 243-263.
    2. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
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    Cited by:

    1. Barry H. Adams & Kim L. Jensen & George C. Davis, 1997. "Knowledge and use of export assistance services by agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 285-294.

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