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US overseas market promotion: An overview of non-price programs and expenditures

Author

Listed:
  • Shida Rastegari Henneberry

    (Agricultural Economics, Oklahoma State University)

  • Karen Z. Ackerman

    (Economic Research Service, US Department of Agriculture)

  • Tommy Eshleman

    (Department of Agricultural Economics, Oklahoma State University)

Abstract

This study gives an overview of the US government non-price export promotion programs. FAS data on the Cooperator and Targeted Export Assistance (TEA) Programs were examined to identify how program expenditures have been allocated among activities, commodities, and regions. Analysis shows that while a significant portion of the TEA funds have been spent in highly developed countries, Cooperator Program promotions have been conducted worldwide. Traditional commodities (grains and oilseeds) received 55% of Cooperator funds, and horticultural products received 53% of the TEA allocations during the 1986-1988 period. The majority of TEA promotional activities have been consumer-oriented.

Suggested Citation

  • Shida Rastegari Henneberry & Karen Z. Ackerman & Tommy Eshleman, 1992. "US overseas market promotion: An overview of non-price programs and expenditures," Agribusiness, John Wiley & Sons, Ltd., vol. 8(1), pages 57-78.
    • Handle: RePEc:wly:agribz:v:8:y:1992:i:1:p:57-78
    DOI: 10.1002/1520-6297(199201)8:1<57::AID-AGR2720080106>3.0.CO;2-H
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    References listed on IDEAS

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    1. Gary W. Williams, 1985. "Returns to US soybean export market development," Agribusiness, John Wiley & Sons, Ltd., vol. 1(3), pages 243-263.
    2. Lee, Jonq-Ying & Tilley, Daniel S., 1983. "Irreversible Import Shares For Frozen Concentrated Orange Juice In Canada," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 15(2), pages 1-6, December.
    3. Lee, Jonq-Ying & Tilley, Daniel S., 1983. "Irreversible Import Shares for Frozen Concentrated Orange Juice in Canada," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 15(2), pages 99-104, December.
    4. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
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    Cited by:

    1. Jane Lu Hsu & Joyce Jong-Wen Wann, 2004. "Competitiveness and consumer preferences of U.S. fruits in Taiwan," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 433-448.

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