IDEAS home Printed from https://ideas.repec.org/a/vrs/ngooec/v65y2019i3p63-72n5.html
   My bibliography  Save this article

Demand and Characteristics of Customers of Reusable Products in Slovenia

Author

Listed:
  • Zajko Katja

    (Recosi d.o.o., so.p., Slovenska Bistrica, Slovenia)

  • Bradač Hojnik Barbara

    (University of Maribor, Faculty of Economics and Business, Slovenia)

Abstract

The main aim of the paper is to analyse whether a demand for reusable products in Slovenia exists and to identify customers’ characteristics in terms of their gender, age, income, education and employment status. We used survey data to investigate what share of customers in Slovenia are buying and are willing to buy reusable products. Furthermore, we investigate whether there are differences between customers who are buying and who are not buying reusable products with regard to selected demographics (gender, age, income, education and employment status). The findings show that more than half of customers in Slovenia are already buying reusable products. The results of selected characteristics of individuals indicate that there are differences among buyers and non-buyers of reusable products only with regard to gender. The paper contributes to the literature on the demand for reusable products and gives better insights into the characteristics of customers buying reusable products.

Suggested Citation

  • Zajko Katja & Bradač Hojnik Barbara, 2019. "Demand and Characteristics of Customers of Reusable Products in Slovenia," Naše gospodarstvo/Our economy, Sciendo, vol. 65(3), pages 63-72, September.
    • Handle: RePEc:vrs:ngooec:v:65:y:2019:i:3:p:63-72:n:5
    DOI: 10.2478/ngoe-2019-0014
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ngoe-2019-0014
    Download Restriction: no
    File URL: https://libkey.io/10.2478/ngoe-2019-0014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Denis Guiot & Dominique Roux, 2010. "A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Post-Print halshs-00643839, HAL.
    2. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    3. Steven M. Shugan, 2006. "Editorial—Are Consumers Rational? Experimental Evidence?," Marketing Science, INFORMS, vol. 25(1), pages 1-7, 01-02.
    4. repec:dau:papers:123456789/7634 is not listed on IDEAS
    5. Cox, Jayne & Griffith, Sarah & Giorgi, Sara & King, Geoff, 2013. "Consumer understanding of product lifetimes," Resources, Conservation & Recycling, Elsevier, vol. 79(C), pages 21-29.
    6. Sabbaghi, Mostafa & Behdad, Sara & Zhuang, Jun, 2016. "Managing consumer behavior toward on-time return of the waste electrical and electronic equipment: A game theoretic approach," International Journal of Production Economics, Elsevier, vol. 182(C), pages 545-563.
    7. Katja Zajko & Barbara Bradač Hojnik, 2018. "Social Franchising Model as a Scaling Strategy for ICT Reuse: A Case Study of an International Franchise," Sustainability, MDPI, vol. 10(9), pages 1-28, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. I. Gåvertsson & L. Milios & C. Dalhammar, 2020. "Quality Labelling for Re-used ICT Equipment to Support Consumer Choice in the Circular Economy," Journal of Consumer Policy, Springer, vol. 43(2), pages 353-377, June.
    2. Moriuchi, Emi & Takahashi, Ikuo, 2022. "The role of perceived value, trust and engagement in the C2C online secondary marketplace," Journal of Business Research, Elsevier, vol. 148(C), pages 76-88.
    3. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    4. Sebald, Anna Kathrin & Jacob, Frank, 2020. "What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations," European Management Journal, Elsevier, vol. 38(2), pages 319-334.
    5. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    6. Leyla Abassi & Christine Gonzalez, 2017. "Le Consommateur Face A L'Ecologie: Indifferent, Reactant Ou Sensible?," Post-Print hal-01556238, HAL.
    7. Ebo Botchway & Jan Verpooten & Ine van der Beken & Justina Baršytė & Siegfried Dewitte, 2023. "The Endowment Effect in the Circular Economy: Do Broken Products Face Less of a Trading Barrier Than Intact or Repaired Ones?," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    8. Manoj Kumar Paras & Daniel Ekwall & Rudrajeet Pal & Antonela Curteza & Yan Chen & Lichuan Wang, 2018. "An Exploratory Study of Swedish Charities to Develop a Model for the Reuse-Based Clothing Value Chain," Sustainability, MDPI, vol. 10(4), pages 1-19, April.
    9. Yulia Hristova, 2019. "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 62-71, December.
    10. Padmavathy, Chandrasekaran & Swapana, Murali & Paul, Justin, 2019. "Online second-hand shopping motivation – Conceptualization, scale development, and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 19-32.
    11. Laura Lucia-Palacios & Victoria Bordonoba-Juste & Raúl Pérez-López, 2021. "Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 253-279, June.
    12. Nicole Stein & Stefan Spinler & Helga Vanthournout, 2020. "Face-to-Face Communication as A Tool to Support Second-Hand Fashion Sales: A Field Experiment at Fashion Week in Berlin," Sustainability, MDPI, vol. 12(5), pages 1-12, February.
    13. Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
    14. Kenichiro Chinen & Mitsutaka Matsumoto, 2021. "Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    15. Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
    16. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    17. Michalak Szymon & Bartkowiak Paweł & Ankiel Magdalena & Olejniczak Tomasz & Stachowiak-Krzyżan Magda, 2022. "Motives for the Usage of Collaborative Fashion Consumption Online Platforms," Marketing of Scientific and Research Organizations, Sciendo, vol. 44(2), pages 41-66, June.
    18. Monika Tiarawati & Widyastuti Widyastuti & Yessy Artanti & Agus Frianto & Sista Paramita, 2022. "Perception of brand value and motivation to collect second goods," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 465-471, August.
    19. Nistor Laura & Bálint Gyöngyvér, 2022. "Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the Szeklerland Region of Romania," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 49-76, September.
    20. Angell, Robert J. & Megicks, Phil & Memery, Juliet & Heffernan, Troy W., 2014. "Older shopper types from store image factors," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 192-202.

    More about this item

    Keywords

    reusable products; demand; customer segmentation; Slovenia;
    All these keywords.

    JEL classification:

    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ngooec:v:65:y:2019:i:3:p:63-72:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.