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Social Franchising Model as a Scaling Strategy for ICT Reuse: A Case Study of an International Franchise

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  • Katja Zajko

    (Faculty of Organizational Sciences, University of Maribor, 2000 Maribor, Slovenia)

  • Barbara Bradač Hojnik

    (Faculty of Economics and Business, University of Maribor, 2000 Maribor, Slovenia)

Abstract

Reuse is a type of concept meant to solve environmental problems and can be implemented in different models. This study explores the social franchising model in the area of ICT reuse, relying on a case study of international social franchise and a comparative analysis of its three franchisees. The concept of the proposed social franchising model is based on a theoretical framework and a case study organization analysis, and has four developmental phases with nine identified key factors, which are essential to creating the necessary systematic approach for a successful outcome by creating both economic and social impact on a scale. This article contributes to the social entrepreneurship literature by analyzing success factors that have allowed our case study to operate as a highly successful franchise. The empirical part of the paper employs a case study of the organization to provide evidence of the existing model for social franchising in the reuse of ICT in Ireland, the U.S. and Slovenia. The paper concludes by revealing the social franchising model framework in the reuse of ICT.

Suggested Citation

  • Katja Zajko & Barbara Bradač Hojnik, 2018. "Social Franchising Model as a Scaling Strategy for ICT Reuse: A Case Study of an International Franchise," Sustainability, MDPI, vol. 10(9), pages 1-28, September.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3144-:d:167550
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    References listed on IDEAS

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    1. Zajko Katja & Bradač Hojnik Barbara, 2019. "Demand and Characteristics of Customers of Reusable Products in Slovenia," Naše gospodarstvo/Our economy, Sciendo, vol. 65(3), pages 63-72, September.
    2. Esther Salmerón-Manzano & Francisco Manzano-Agugliaro, 2018. "The Higher Education Sustainability through Virtual Laboratories: The Spanish University as Case of Study," Sustainability, MDPI, vol. 10(11), pages 1-22, November.
    3. Khadija El Kharki & Khalid Berrada & Daniel Burgos, 2021. "Design and Implementation of a Virtual Laboratory for Physics Subjects in Moroccan Universities," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    4. María Fernández-Muiños & Kevin Money & Anastasiya Saraeva & Irene Garnelo-Gomez & Luis Vázquez-Suárez, 2022. "Are the Sins of the Father the Sins of the Sons, but Not the Daughters? Exploring How Leadership Gender and Generation Impact the Corporate Social Responsibility of Franchise Firms," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    5. I. Gåvertsson & L. Milios & C. Dalhammar, 2020. "Quality Labelling for Re-used ICT Equipment to Support Consumer Choice in the Circular Economy," Journal of Consumer Policy, Springer, vol. 43(2), pages 353-377, June.
    6. Maria Fernanda Ortiz Dominguez & Yasser Ahmad Bhatti, 2022. "From Waste to Luxury Fashion at Elvis & Kresse: A Business Model for Sustainable and Social Innovation in the Circular Economy," Sustainability, MDPI, vol. 14(19), pages 1-17, September.

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