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Perception of brand value and motivation to collect second goods

Author

Listed:
  • Monika Tiarawati

    (Universitas Negeri Surabaya)

  • Widyastuti Widyastuti

    (Universitas Negeri Surabaya)

  • Yessy Artanti

    (Universitas Negeri Surabaya)

  • Agus Frianto

    (Universitas Negeri Surabaya)

  • Sista Paramita

    (Universitas Negeri Surabaya)

Abstract

This study aims to empirically examine the perceived value of a brand on the behavior of buying second goods and the motivation for buying behavior of second goods. Second-hand goods or used goods are goods that are not used or are no longer needed by the owner, but not all of these goods cannot be used anymore. Second goods become an alternative in getting cheap goods without reducing the usefulness and satisfaction of the type of goods needed. The majority of people state that there is no need to buy new goods if Second goods can still be used and are suitable for use. In this study, researchers distributed online questionnaires to 100 respondents, namely people who had bought secondhand goods, and then analyzed using the Multiple Regression analysis tools. The results showed that there was an influence of perception of brand value and motivation to collect variables on the decision to buy second-hand goods.

Suggested Citation

  • Monika Tiarawati & Widyastuti Widyastuti & Yessy Artanti & Agus Frianto & Sista Paramita, 2022. "Perception of brand value and motivation to collect second goods," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 465-471, August.
    • Handle: RePEc:tec:journl:v:34:y:2022:i:1:p:465-471
    DOI: 10.47577/tssj.v34i1.5711
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    References listed on IDEAS

    as
    1. Kim Y. Hiller Connell, 2011. "Exploring consumers' perceptions of eco‐conscious apparel acquisition behaviors," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(1), pages 61-73, March.
    2. Denis Guiot & Dominique Roux, 2010. "A Second-Hand Shoppers' Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Post-Print halshs-00643839, HAL.
    3. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    4. repec:dau:papers:123456789/7634 is not listed on IDEAS
    5. Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Perception; value; motivation; buying behavior; used goods;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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