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Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations

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  • Kenichiro Chinen

    (College of Business Administration, California State University, Sacramento, CA 95819, USA)

  • Mitsutaka Matsumoto

    (Advanced Manufacturing Research Institute, National Institute of Advanced Industrial Science and Technology (AIST), Tsukuba 305-8564, Japan)

Abstract

Remanufacturing is a key strategy for achieving a circular economy. One crucial obstacle to remanufacturing is consumers’ acceptance (or non-acceptance) of remanufactured products. The current study investigated Indonesian consumers’ perceived images of remanufactured auto parts (RAPs) remanufactured in China. Consumers’ perception of a target country can be either helpful or damaging for an international business. If China seeks successful remanufacturing operations across national boundaries, it must establish national branding and manage the image of remanufactured products to meet and exceed consumer expectations in the global market. An online survey with 500 respondents was conducted to examine (1) how basic product knowledge of RAPs influence consumers’ perceived risks and benefits, (2) whether consumers’ purchase intention of RAPs made in the home country influences their purchase intention of RAPs made in China, and (3) whether the trust in the RAP certification increases purchase intention of RAPs.

Suggested Citation

  • Kenichiro Chinen & Mitsutaka Matsumoto, 2021. "Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:7:p:3968-:d:529255
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    Cited by:

    1. Rui Jorge Carreira & José Vasconcelos Ferreira & Ana Luísa Ramos, 2023. "The Consumer’s Role in the Transition to the Circular Economy: A State of the Art Based on a SLR with Bibliometric Analysis," Sustainability, MDPI, vol. 15(20), pages 1-19, October.
    2. Kenichiro Chinen & Mitsutaka Matsumoto & Shaun McQuitty & Michikazu Kojima, 2022. "The mediating role of functionality orientation for purchasing remanufactured products: Cases in China, Indonesia, and Thailand," Journal of Industrial Ecology, Yale University, vol. 26(2), pages 536-547, April.
    3. Kenichiro Chinen & Mitsutaka Matsumoto & Pingsheng Tong & Yongliang Stanley Han & Kuei-Hsien Jeff Niu, 2022. "Electric Vehicle Owners’ Perception of Remanufactured Batteries: An Empirical Study in China," Sustainability, MDPI, vol. 14(17), pages 1-16, August.

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