The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers
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DOI: 10.2478/mmcks-2020-0006
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References listed on IDEAS
- Dabirian, Amir & Kietzmann, Jan & Diba, Hoda, 2017. "A great place to work!? Understanding crowdsourced employer branding," Business Horizons, Elsevier, vol. 60(2), pages 197-205.
- Janusz Grabara, 2013. "Employer’S Expectations Towards The Employees From The Marketing And Management Department," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 58-70, June.
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Keywords
employer branding creation; HR marketing; healthcare service providers; human resource management; employees; Czech Republic;All these keywords.
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