IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v14y2024i2p21582440241257658.html
   My bibliography  Save this article

Identifying and Assessing Factors Affecting Employer Branding in the Banking Industry

Author

Listed:
  • Parvaneh Gelard

Abstract

This study aims to identify the factors affecting employer branding and validate a structural model based on methodology combined with an exploratory approach. The present research was a mixed-methods study in terms of its data type. The statistical population included academic experts majoring in human resource management and the expert managers of the human resource branches of Mellat Bank in the qualitative phase and all heads and deputies of Mellat Bank branches in various provinces of Iran in the quantitative phase. Data collection instruments included semi-structured interviews with experts in the first and a 45-item questionnaire distributed among 340 people in the second phases. Qualitative data were analyzed by the content analysis method, while confirmatory factor analysis and structural equations modeling, run in the Amos 26 software, were used for quantitative data analysis. The results of the qualitative phase showed that the factors affecting employer branding included three behavioral, structural, and environmental factors, each of which had sub-factors. Also, the results of the confirmatory factor analysis indicated that the measurement model of each of the three mentioned factors was highly fit. Finally, the results of structural equations modeling clarified that the behavioral factor (with a regression coefficient of (0.601) had the most and the structural factor (with a regression coefficient of (.355) had the least impact on employer branding in Mellat Bank. There is no comprehensive classification of the factors affecting the branding of employers, especially in the banking industry. Therefore, in this approach, it is necessary to identify the factors affecting employer branding and measure the effect of each of these factors in the mentioned industry, which is the main aim of this study.

Suggested Citation

  • Parvaneh Gelard, 2024. "Identifying and Assessing Factors Affecting Employer Branding in the Banking Industry," SAGE Open, , vol. 14(2), pages 21582440241, June.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241257658
    DOI: 10.1177/21582440241257658
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241257658
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440241257658?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Benraïss-Noailles, Laïla & Viot, Catherine, 2021. "Employer brand equity effects on employees well-being and loyalty," Journal of Business Research, Elsevier, vol. 126(C), pages 605-613.
    2. Dabirian, Amir & Kietzmann, Jan & Diba, Hoda, 2017. "A great place to work!? Understanding crowdsourced employer branding," Business Horizons, Elsevier, vol. 60(2), pages 197-205.
    3. Howard Adler & Richard Ghiselli, 2015. "The Importance of Compensation and Benefits on University Students¡¯ Perceptions of Organizations as Potential Employers," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 1-9, February.
    4. Mukesh K. Biswas & Damodar Suar, 2016. "Antecedents and Consequences of Employer Branding," Journal of Business Ethics, Springer, vol. 136(1), pages 57-72, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    2. Faiz Ahamad & Gordhan K. Saini & I. M. Jawahar, 2023. "Interactive influence of work–life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1215-1242, September.
    3. Basu, Shubhabrata & Pereira, Vijay & Sinha, Paresha & Malik, Ashish & Moovendhan, V., 2022. "Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy," Journal of Business Research, Elsevier, vol. 149(C), pages 217-230.
    4. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    5. Jiří Bejtkovský, 2018. "Promotion as a Variable of HR Marketing in Selected Corporations in the Czech Republic in the Context of Digitization," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(6), pages 1393-1405.
    6. Laura Neumeyer & Anna Gründler & Anna-Luisa Stöber, 2023. "Don’t Worry, Be Happy—Does the CEO’s Personality Mitigate the Negative Effect of Financial Constraints on Employee Satisfaction?," Schmalenbach Journal of Business Research, Springer, vol. 75(1), pages 71-98, March.
    7. Ådne Stenberg Vik & Bjørn Christian Nørbech & Debora Jeske, 2018. "Virtual Career Fairs: Perspectives from Norwegian Recruiters and Exhibitors," Future Internet, MDPI, vol. 10(2), pages 1-16, February.
    8. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    9. Andrea Caputo & Monica Molino & Barbara Cerato & Claudio G. Cortese, 2023. "Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation," SAGE Open, , vol. 13(3), pages 21582440231, August.
    10. Nina Pološki Vokić & Vinko Mostarac, 2019. "Is there a need for a change in employer branding practices? – a shift in employer attractiveness attributes/dimensions during the last decade," EFZG Working Papers Series 1905, Faculty of Economics and Business, University of Zagreb.
    11. Byunghyun Lee & Changjae Lee & Ilyoung Choi & Jaekyeong Kim, 2022. "Analyzing Determinants of Job Satisfaction Based on Two-Factor Theory," Sustainability, MDPI, vol. 14(19), pages 1-19, October.
    12. Michael Kozak, 2018. "Conceptualizing Employer Branding: Is the Whole More than the Sum of Its Parts? Case Study-Based Evidence from Thailand," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(5), pages 197-207.
    13. Pitt, Christine S. & Botha, Elsamari & Ferreira, João J. & Kietzmann, Jan, 2018. "Employee brand engagement on social media: Managing optimism and commonality," Business Horizons, Elsevier, vol. 61(4), pages 635-642.
    14. Noor Ul Hadi & Shahjehan Ahmed, 2018. "Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, August.
    15. Faraz Sadeghvaziri & Mohammad Azimi, 2022. "Employer brand identification: investigating the concept of employer brand identification in the military context," Journal of Business Economics, Springer, vol. 92(1), pages 1-26, January.
    16. Luis Arturo Lopez & Shawn J. McCoy & Vivek Sah, 2022. "Steering consumers to lenders in residential real estate markets," Real Estate Economics, American Real Estate and Urban Economics Association, vol. 50(6), pages 1596-1641, November.
    17. Renata Skýpalová & Renata Nováková & Martin Šikýř & Daniela Šimonková, 2023. "Employer Branding Of Wine Companies In The Czech Republic: Using Social Networks When Recruiting New Employees," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 17(1), pages 90-97.
    18. Wilson, Matthew & Robson, Karen & Botha, Elsamari, 2017. "Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns," Business Horizons, Elsevier, vol. 60(2), pages 247-253.
    19. Ana Nave & João Ferreira, 2019. "Corporate social responsibility strategies: Past research and future challenges," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 885-901, July.
    20. Sara Mohamed Abdelaziz El-Menawy & Pancie Salah Saleh, 2023. "How does the mediating role of the use of social media platforms foster the relationship between employer attractiveness and generation Z intentions to apply for a job?," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241257658. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.