IDEAS home Printed from https://ideas.repec.org/a/vrs/manmar/v13y2018i1p796-811n6.html
   My bibliography  Save this article

Motivational factors for educational tourism: marketing insights

Author

Listed:
  • Harazneh Ibrahim

    (Middle East University, Amman, Jordan)

  • Al-Tall Raad Meshall

    (Jadara University, Irbid, Jordan)

  • Al-Zyoud Mohammad Fahmi

    (Al-Ahliyya Amman University, Amman, Jordan)

  • Abubakar A. Mohammed

    (Antalya Bilim University, Antalya, Turkey)

Abstract

Intertwined with other structural changes, are policies to increase the number of international students to diversify tourism activities into what is known as educational tourism (edutourism). Of immediate relevance to this article is the implementation of policies and strategies to attract students from all over the world. Unfortunately, these policies are partially implemented opting out important factors, as such this article attempt to conceptualize the motivational factors associated with edu-tourism. Data garnered from foreign students in North Cyprus suggest that cost, quality, environmental, regulatory, cultural, political, safety and social factors are key factors for edu-tourism. The outcome in this study will help policy makers determine the factors that influence the choice of tertiary institutions in North Cyprus associated with a particular geodemographic setup. This will also enable policy makers to create a tailor made persuasive strategies, policies, adverts and messages to increase their market share.

Suggested Citation

  • Harazneh Ibrahim & Al-Tall Raad Meshall & Al-Zyoud Mohammad Fahmi & Abubakar A. Mohammed, 2018. "Motivational factors for educational tourism: marketing insights," Management & Marketing, Sciendo, vol. 13(1), pages 796-811, March.
    • Handle: RePEc:vrs:manmar:v:13:y:2018:i:1:p:796-811:n:6
    DOI: 10.2478/mmcks-2018-0006
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/mmcks-2018-0006
    Download Restriction: no
    File URL: https://libkey.io/10.2478/mmcks-2018-0006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Adam, Issahaku, 2015. "Backpackers' risk perceptions and risk reduction strategies in Ghana," Tourism Management, Elsevier, vol. 49(C), pages 99-108.
    2. Lee, Christina Kwai Choi & Morrish, Sussie C., 2012. "Cultural values and higher education choices: Chinese families," Australasian marketing journal, Elsevier, vol. 20(1), pages 59-64.
    3. Erin E. McCarthy & Arup K. Sen & Bonnie Fox Garrity, 2012. "Factors That Influence Canadian Students’ Choice Of Higher Education Institutions In The United States," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 4(2), pages 85-95.
    4. Soo, Kwok Tong & Elliott, Caroline, 2010. "Does price matter? Overseas students in UK higher education," Economics of Education Review, Elsevier, vol. 29(4), pages 553-565, August.
    5. McGladdery, Christine A. & Lubbe, Berendien A., 2017. "International educational tourism: Does it foster global learning? A survey of South African high school learners," Tourism Management, Elsevier, vol. 62(C), pages 292-301.
    6. Ann Bourke, 2000. "A Model of the Determinants of International Trade in Higher Education," The Service Industries Journal, Taylor & Francis Journals, vol. 20(1), pages 110-138, January.
    7. Husain Salilul Akareem & Syed Shahadat Hossain, 2012. "Perception of education quality in private universities of Bangladesh: a study from students' perspective," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 11-33, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ramzi Nekhili & Saad Darwish & Marwan Mohamed Abdeldayem, 2019. "Impact of Education Tourism on Bahrain¡¯s Economic Growth: A Perspective," International Journal of Learning and Development, Macrothink Institute, vol. 9(2), pages 116-133, June.
    2. Samer Ali Al-shami & Salem Aldahmani & Massila Kamalrudin & Nabil Hasan Al-Kumaim & Abdullah Al Mamun & Mohammed Al-shami & Mustafa Musa Jaber, 2022. "A Model of Motivational and Technological Factors Influencing Massive Open Online Courses’ Continuous Intention to Use," Sustainability, MDPI, vol. 14(15), pages 1-23, July.
    3. Gabriele Marconi, 2013. "Rankings, accreditations, and international exchange students," IZA Journal of European Labor Studies, Springer;Forschungsinstitut zur Zukunft der Arbeit GmbH (IZA), vol. 2(1), pages 1-22, December.
    4. Minhong Kim & Kyu Ha Choi & Becca Leopkey, 2021. "The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk," Tourism Economics, , vol. 27(3), pages 419-435, May.
    5. Soo, Kwok Tong & Elliott, Caroline, 2010. "Does price matter? Overseas students in UK higher education," Economics of Education Review, Elsevier, vol. 29(4), pages 553-565, August.
    6. Caroline Elliott & Kwok Tong Soo, 2012. "The International Market for MBA Qualifications," Working Papers 24284581, Lancaster University Management School, Economics Department.
    7. Wales, Philip, 2013. "Access all areas? The impact of fees and background on student demand for postgraduate higher education in the UK," LSE Research Online Documents on Economics 57846, London School of Economics and Political Science, LSE Library.
    8. Javid Nafari & Alireza Arab & Sina Ghaffari, 2017. "Through the Looking Glass: Analysis of Factors Influencing Iranian Student’s Study Abroad Motivations and Destination Choice," SAGE Open, , vol. 7(2), pages 21582440177, June.
    9. Arnaud Chevalier & Xiaoxuan Jia, 2016. "Subject-Specific League Tables and Students' Application Decisions," Manchester School, University of Manchester, vol. 84(5), pages 600-620, September.
    10. Iryna Zadorozhna & Olha Datskiv & Olena Shon, 2020. "Exploring Students’ Expectations of the University Course," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 12(1Sup1), pages 293-303, March.
    11. Rhys J. Williams, 2022. "The effect of casual teaching on student satisfaction: evidence from the UK," Education Economics, Taylor & Francis Journals, vol. 30(1), pages 91-111, January.
    12. Malik Fahim Bashir & Changsheng Xu & Khalid Zaman & Ghulam Akhmat, 2014. "Key Factors Determining the Rationale for Brain Drain: An Irony Never Recovered," International Journal of Economics and Empirical Research (IJEER), The Economics and Social Development Organization (TESDO), vol. 2(8), pages 308-320, August.
    13. Sam El Nemar & Demetris Vrontis, 2016. "A higher education student-choice analysis: the case of Lebanon," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 12(2/3), pages 337-351.
    14. Lenton, Pamela, 2015. "Determining student satisfaction: An economic analysis of the National Student Survey," Economics of Education Review, Elsevier, vol. 47(C), pages 118-127.
    15. Singleton, Carl & Bell, Adrian R. & Chung, Andy & Reade, J. James & Urquhart, Andrew, 2024. "Scoring goals: The impact of English Premier League football teams on local university admissions," Economics Letters, Elsevier, vol. 244(C).
    16. Stephen Gibbons & Eric Neumayer & Richard Perkins, 2013. "Student Satisfaction, League Tables and University Applications," SERC Discussion Papers 0142, Centre for Economic Performance, LSE.
    17. Fakhra Yasmin & Shengbing Li & Yan Zhang & Petra Poulova & Ahsan Akbar, 2021. "Unveiling the International Students’ Perspective of Service Quality in Chinese Higher Education Institutions," Sustainability, MDPI, vol. 13(11), pages 1-23, May.
    18. Elizabeth Garira, 2020. "A Proposed Unified Conceptual Framework for Quality of Education in Schools," SAGE Open, , vol. 10(1), pages 21582440198, January.
    19. Du, Xinming, 2023. "Competing with clean air: Pollution disclosure and college desirability," Ecological Economics, Elsevier, vol. 204(PA).
    20. Gibbons, Stephen & Neumayer, Eric & Perkins, Richard, 2015. "Student satisfaction, league tables and university applications: Evidence from Britain," Economics of Education Review, Elsevier, vol. 48(C), pages 148-164.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:manmar:v:13:y:2018:i:1:p:796-811:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.