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Backpackers' risk perceptions and risk reduction strategies in Ghana

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  • Adam, Issahaku

Abstract

Backpackers are noted for their love for novelty in seeking travel experiences. Despite their love for novelty, backpackers travel experiences are influenced by perceived risks which have mostly been ignored by tourism researchers. Using a sample of 603 backpackers that visited Ghana as a case study, this study explored backpackers' perceived risks, determinants of perceived risk and risk reduction strategies. The results showed that there are six dimensions of backpackers' perceived risks on Ghana, namely expectation, physical, health, financial, political and socio-psychological risks. Religion, continent of origin, sex, repeat visit and travel arrangements were found to determine backpackers' perceived risk on Ghana. Both consumption behaviour modification and information search were used as risk reduction strategies by backpackers while risk reduction strategies were found to vary by type of perceived risk.

Suggested Citation

  • Adam, Issahaku, 2015. "Backpackers' risk perceptions and risk reduction strategies in Ghana," Tourism Management, Elsevier, vol. 49(C), pages 99-108.
    • Handle: RePEc:eee:touman:v:49:y:2015:i:c:p:99-108
    DOI: 10.1016/j.tourman.2015.02.016
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    Cited by:

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    7. Harazneh Ibrahim & Al-Tall Raad Meshall & Al-Zyoud Mohammad Fahmi & Abubakar A. Mohammed, 2018. "Motivational factors for educational tourism: marketing insights," Management & Marketing, Sciendo, vol. 13(1), pages 796-811, March.
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    9. Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
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    11. Thowayeb H. Hassan & Amany E. Salem, 2021. "The Importance of Safety and Security Measures at Sharm El Sheikh Airport and Their Impact on Travel Decisions after Restarting Aviation during the COVID-19 Outbreak," Sustainability, MDPI, vol. 13(9), pages 1-15, May.
    12. Minhong Kim & Kyu Ha Choi & Becca Leopkey, 2021. "The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk," Tourism Economics, , vol. 27(3), pages 419-435, May.

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