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The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings

Author

Listed:
  • Juan Gabriel Brida

    (Free University of Bozen)

  • Marta Disegna

    (Free University of Bozen)

  • Raffaele Scuderi

    (Raffaele.Scuderi@unibz.it)

Abstract

This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad-hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

Suggested Citation

  • Juan Gabriel Brida & Marta Disegna & Raffaele Scuderi, 2013. "The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings," BEMPS - Bozen Economics & Management Paper Series BEMPS03, Faculty of Economics and Management at the Free University of Bozen.
    • Handle: RePEc:bzn:wpaper:bemps03
    as

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    File URL: https://link.springer.com/article/10.1007/s11135-013-9927-0
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    References listed on IDEAS

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    Cited by:

    1. Ying-Wei Wu & Ting-Hsiu Liao & Hao-Chen Huang, 2024. "Study on Australian Working Holiday Experience, Place Attachment, Revisit Behavior, and Spending Power," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(5), pages 1-14.
    2. Enrico Bertacchini & Massimiliano Nuccio & Alessandra Durio, 2021. "Proximity tourism and cultural amenities: Evidence from a regional museum card," Tourism Economics, , vol. 27(1), pages 187-204, February.
    3. Juan Gabriel Brida & Chiara Dalle Nogare & Raffaele Scuderi, 2014. "How often to a museum? Motivations matter," BEMPS - Bozen Economics & Management Paper Series BEMPS16, Faculty of Economics and Management at the Free University of Bozen.
    4. Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, vol. 91(3), pages 333-351, April.

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    More about this item

    Keywords

    Repeat visit; Museum; Behavioural Approach; Econometric modelling;
    All these keywords.

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models

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