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Development of new technology-based services

Author

Listed:
  • Heeyong Noh
  • Youngkeun Song
  • Ae-Soon Park
  • Byungun Yoon
  • Sungjoo Lee

Abstract

In an environment where customers can hardly describe new technology-based services (TBSs) of the future and technological engineers are unlikely to understand how a new technology can work for new services, a guideline to generate ideas for TBS can be utilized to achieve successful service innovation. Thus, this paper aims to develop an ideation framework for TBS. Two methods -- the technology tree and the function analysis systems technique -- are employed to identify core utilities expected from a new technology. Then a new method, the service encounter value matrix, which is based on morphology analysis and is used for generating potential service ideas, is suggested. Finally, these ideas are evaluated, and only those that are of a high priority according to customers’ expectations of future society are selected. In this study, the framework is applied to telecommunication technology, which is timely and useful for designing future services.

Suggested Citation

  • Heeyong Noh & Youngkeun Song & Ae-Soon Park & Byungun Yoon & Sungjoo Lee, 2016. "Development of new technology-based services," The Service Industries Journal, Taylor & Francis Journals, vol. 36(5-6), pages 200-222, April.
    • Handle: RePEc:taf:servic:v:36:y:2016:i:5-6:p:200-222
    DOI: 10.1080/02642069.2016.1165673
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    References listed on IDEAS

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    Cited by:

    1. Chiehyeon Lim & Paul P. Maglio, 2018. "Data-Driven Understanding of Smart Service Systems Through Text Mining," Service Science, INFORMS, vol. 10(2), pages 154-180, June.
    2. Noh, Heeyong & Kim, Kyuwoong & Song, Young-Keun & Lee, Sungjoo, 2021. "Opportunity-driven technology roadmapping: The case of 5G mobile services," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    3. Minjun Kim & Silvana Trimi, 2023. "Transforming data into information for smart services: integration of morphological analysis and text mining," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 257-280, March.
    4. Pengfei Cheng & Zhuangzi Liu & Linfei Zhou, 2023. "Transformational Leadership and Emotional Labor: The Mediation Effects of Psychological Empowerment," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
    5. Muhammad Ahmad Tauqeer & Knut Erik Bang, 2018. "Servitization: A Model for the Transformation of Products into Services through a Utility-Driven Approach," JOItmC, MDPI, vol. 4(4), pages 1-20, December.

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