Collaborating online: the roles of interactivity and personalization
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DOI: 10.1080/02642069.2014.886190
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- Sheena Lovia Boateng & Bedman Narteh, 2016. "Online relationship marketing and affective customer commitment – The mediating role of trust," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 127-140, June.
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