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Utilization Analysis of Slovenian Hotel Websites

Author

Listed:
  • Mitja Petelin

    (Vocational College of Hospitality and Tourism Maribor, Slovenia)

  • Dejan Križaj

    (University of Primorska, Faculty of Tourism Studies Turistica, Slovenia)

Abstract

The purpose of the article is to get an insight into the content of thewebsites of Slovenian four- and five-star hotels and, based on the set criteria, to determine which websites are more utilized than others. We defined the utilization criteria and analysed all four and five-star hotels in Slovenia using data clustering analysis. The content of the websites, analysed in 2017, at the first glance seems diverse, but when comparing their content, we concluded that there are nomajor statistical differences. An important discovery of the research falls on the security ofmost of the analysedwebsites – it is very flawed and sometimesmisleading. The potential for interactivity and gamification remains untapped despite the various recommendations of experts and academics.

Suggested Citation

  • Mitja Petelin & Dejan Križaj, 2020. "Utilization Analysis of Slovenian Hotel Websites," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(2), pages 193-200.
    • Handle: RePEc:prp:jattij:v:13:y:2020:i:2:p:193-200
    DOI: 10.26493/2335-4194.13.193-200
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    References listed on IDEAS

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