IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/v5y2007i1p64-71.html
   My bibliography  Save this article

The planning of a Customer Relationship Management project: requirements and opportunities

Author

Listed:
  • Adriana Olaru
  • Alexandru Capatina

    (Dunarea de Jos University, Galati, Romania)

Abstract

After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which implies employees from the company’s departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a CRM project and the opportunities created by its implementation.

Suggested Citation

  • Adriana Olaru & Alexandru Capatina, 2007. "The planning of a Customer Relationship Management project: requirements and opportunities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 64-71, November.
    • Handle: RePEc:aio:manmar:v:5:y:2007:i:1:p:64-71
    as

    Download full text from publisher

    File URL: http://www.mnmk.ro/documents/2007/2007-6.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. E. Samanidou & E. Zschischang & D. Stauffer & T. Lux, 2001. "Microscopic Models of Financial Markets," Papers cond-mat/0110354, arXiv.org.
    2. Dent, Siobahn K. & Piggott, Roley R. & O'Donnell, Christopher J. & Griffith, Garry R., 2003. "Does Excluding Cross-commodity Interactions Matter? Beef and Lamb in Australia," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57859, Australian Agricultural and Resource Economics Society.
    3. Johnston, Wesley J. & Peters, Linda D. & Gassenheimer, Jule, 2006. "Questions about network dynamics: Characteristics, structures, and interactions," Journal of Business Research, Elsevier, vol. 59(8), pages 945-954, August.
    4. O'Donnell, Christopher J. & Griffith, Garry R. & Nightingale, John J. & Piggott, Roley R., 2003. "Testing for Market Power in the Australian Grains and Oilseeds Industries: Further Results," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57930, Australian Agricultural and Resource Economics Society.
    5. Richard T. Rogers, 2001. "Structural change in U.S. food manufacturing, 1958-1997," Agribusiness, John Wiley & Sons, Ltd., vol. 17(1), pages 3-32.
    6. Solomon Sorin & Golo Natasa, 2013. "Minsky Financial Instability, Interscale Feedback, Percolation and Marshall–Walras Disequilibrium," Accounting, Economics, and Law: A Convivium, De Gruyter, vol. 3(3), pages 167-260, October.
    7. Tage Madsen, 2013. "Early and rapidly internationalizing ventures: Similarities and differences between classifications based on the original international new venture and born global literatures," Journal of International Entrepreneurship, Springer, vol. 11(1), pages 65-79, March.
    8. Hamlin, Robert & Deans, Kenneth R. & Welsh, Robert S., 2000. "Virtual Packaging: A Challenge For The Twenty-First Century," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(1), pages 1-4, March.
    9. Abosag, Ibrahim & Lee, Joong-Woo, 2013. "The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships," International Business Review, Elsevier, vol. 22(3), pages 602-614.
    10. Erik Rasmussen & Tage Madsen & Per Servais, 2012. "On the foundation and early development of domestic and international new ventures," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(4), pages 543-556, November.
    11. Ravi Sarathy & Elitsa R. Banalieva, 2014. "Economic Development And Marketing Strategies: A Comparative Lens," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(1).
    12. Ourania Vitouladiti, 2014. "Combining Primary Destination Image with Acquired Experience for Effective Marketing in Tourism and Tour Operating," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 12(1), pages 107-133.
    13. Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik, 2004. "Modeling Marketing Dynamics by Time Series Econometrics," Marketing Letters, Springer, vol. 15(4), pages 167-183, December.
    14. Christopher J. O'Donnell & Garry R. Griffith & John J. Nightingale & Roley R. Piggott, 2007. "Testing for market power in the Australian grains and oilseeds industries," Agribusiness, John Wiley & Sons, Ltd., vol. 23(3), pages 349-376.
    15. G. Yaari & D. Stauffer & S. Solomon, 2008. "Intermittency and Localization," Papers 0802.3541, arXiv.org, revised Mar 2008.
    16. Barbara Jacennik, 2008. "Demarketing of Tobacco Products and Consumers Behavior Formation," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 2(1), March.
    17. Blundell, Arthur G. & Gullison, Raymond E., 2003. "Poor regulatory capacity limits the ability of science to influence the management of mahogany," Forest Policy and Economics, Elsevier, vol. 5(4), pages 395-405, December.
    18. Isabelle Schuiling & Jean Jacques Lambin, 2003. "Do Global Brands Benefit from a Unique Worldwide Image?," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Marketi.
    19. Dekimpe, M.G. & Hanssens, D.M., 2003. "Persistence Modeling for Assessing Marketing Strategy Performance," ERIM Report Series Research in Management ERS-2003-088-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    20. Atsuo Utaka, 2001. "The Learning Curve and Durable-Goods Production," Economics Bulletin, AccessEcon, vol. 12(5), pages 1-8.

    More about this item

    Keywords

    customer relationship management; business strategies;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:5:y:2007:i:1:p:64-71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.