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The planning of a Customer Relationship Management project: requirements and opportunities

Author

Listed:
  • Adriana Olaru
  • Alexandru Capatina

    (Dunarea de Jos University, Galati, Romania)

Abstract

After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which implies employees from the company’s departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a CRM project and the opportunities created by its implementation.

Suggested Citation

  • Adriana Olaru & Alexandru Capatina, 2007. "The planning of a Customer Relationship Management project: requirements and opportunities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 64-71, November.
    • Handle: RePEc:aio:manmar:v:5:y:2007:i:1:p:64-71
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    References listed on IDEAS

    as
    1. Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
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    More about this item

    Keywords

    customer relationship management; business strategies;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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