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Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern

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  • Aaron Ahuvia

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  • Aaron Ahuvia, 2001. "Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 54(2), pages 139-172, May.
    • Handle: RePEc:spr:soinre:v:54:y:2001:i:2:p:139-172
    DOI: 10.1023/A:1011087813505
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    8. Holbrook, Morris B, 1977. "More on Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(3), pages 176-177, December.
    9. Arnold, Stephen J & Fischer, Eileen, 1994. "Hermeneutics and Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 55-70, June.
    10. Thompson, Craig J & Pollio, Howard R & Locander, William B, 1994. "The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 432-452, December.
    11. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
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