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Semantic Analysis of Cultural Heritage News Propagation in Social Media: Assessing the Role of Media and Journalists in the Era of Big Data

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  • Theodora A. Maniou

    (Department of Social and Political Sciences, Journalism Faculty, University of Cyprus, Aglantzia Campus, Nicosia 1678, Cyprus)

Abstract

In the era of big data, within the intense environment of social media, the effective communication of cultural heritage initiatives is considered of equal or—in some cases—even greater importance than heritage data themselves. Media and journalists play a critical and in some cases conflicting role in audience engagement and the sustainable promotion of cultural heritage narratives within the social media environment. The aim of this study was to assess the role of media and journalists in propagating cultural heritage news through social media platforms, and the narratives they tend to create in the digital public sphere. A qualitative approach is employed as a means of examining in-depth specific narratives, their meaning(s) and connotation(s), using semantic analysis.

Suggested Citation

  • Theodora A. Maniou, 2021. "Semantic Analysis of Cultural Heritage News Propagation in Social Media: Assessing the Role of Media and Journalists in the Era of Big Data," Sustainability, MDPI, vol. 13(1), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:1:p:341-:d:473667
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    References listed on IDEAS

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    1. Aaron Ahuvia, 2001. "Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 54(2), pages 139-172, May.
    2. Philemon Bantimaroudis, 2020. "I Am the Agenda: Personal Salience, Agenda Selfying and Individual Name Building in Hybrid Media Settings," Studies in Media and Communication, Redfame publishing, vol. 8(1), pages 1-10, June.
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    Cited by:

    1. Veljko Radulović & Aleksandra Terzić & Dragana Konstantinović & Miljana Zeković & Igor Peško, 2022. "Sustainability of Cultural Memory: Youth Perspectives on Yugoslav World War Two Memorials," Sustainability, MDPI, vol. 14(9), pages 1-20, May.
    2. David Caldevilla-Domínguez & Almudena Barrientos-Báez & Graciela Padilla-Castillo, 2021. "Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    3. Magdalena Roszczyńska-Kurasińska & Anna Domaradzka & Bartosz Ślosarski & Agata Żbikowska, 2021. "Facebook Data as Part of Cultural Heritage Investments Toolbox: Pilot Analysis of Users Interests and Preferences Concerning Adaptive Reuse," Sustainability, MDPI, vol. 13(4), pages 1-15, February.

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