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Addressing the greatest global challenges (UN SDGs) with a marketing lens

Author

Listed:
  • Dhruv Grewal

    (Babson College
    University of Bath
    Tecnológico de Monterrey)

  • Praveen K. Kopalle

    (Dartmouth College)

  • John Hulland

    (Terry College of Business, University of Georgia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Dhruv Grewal & Praveen K. Kopalle & John Hulland, 2024. "Addressing the greatest global challenges (UN SDGs) with a marketing lens," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1263-1272, October.
    • Handle: RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01049-2
    DOI: 10.1007/s11747-024-01049-2
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    References listed on IDEAS

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    1. Dhruv Grewal & Abhijit Guha & Stephanie M. Noble & Kara Bentley, 2024. "The food production–consumption chain: Fighting food insecurity, loss, and waste with technology," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1412-1430, October.
    2. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
    3. Ali Tezer & Matthew Philp & Anshu Suri, 2024. "The greenguard effect: When and why consumers react less negatively following green product failures," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1513-1530, October.
    4. Ko Ruyter & Debbie Isobel Keeling & Kirk Plangger & Matteo Montecchi & Maura L. Scott & Darren W. Dahl, 2022. "Reimagining marketing strategy: driving the debate on grand challenges," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 13-21, January.
    5. Vikas Mittal & Jihye Jung, 2024. "Revitalizing educational institutions through customer focus," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1323-1342, October.
    6. Karen Page Winterich & Rebecca Walker Reczek & Tamar Makov, 2024. "How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1475-1494, October.
    7. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
    8. Madhu Viswanathan & Arun Sreekumar & Srinivas Sridharan & Gaurav R. Sinha, 2024. "Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1279-1300, October.
    9. Cait Lamberton & Tom Wein & Andrew Morningstar & Sakshi Ghai, 2024. "Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1391-1411, October.
    10. Praveen K. Kopalle & Jesse Burkhardt & Kenneth Gillingham & Lauren S. Grewal & Nailya Ordabayeva, 2024. "Delivering affordable clean energy to consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1452-1474, October.
    11. Sharad Gupta & Jagdish Sheth, 2024. "Mindful consumption: Its conception, measurement, and implications," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1531-1549, October.
    12. Michael Haenlein & Mary Jo Bitner & Ajay K. Kohli & Katherine N. Lemon & David J. Reibstein, 2022. "Guest Editorial: Responsible Research in Marketing," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 8-12, January.
    13. Martin Mende & Tonya Williams Bradford & Anne L. Roggeveen & Maura L. Scott & Mariella Zavala, 2024. "Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1301-1322, October.
    14. Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal, 2024. "The local environment matters: Evidence from digital healthcare services for patient engagement," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1343-1365, October.
    15. Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
    16. Gergana Y. Nenkov, 2024. "Shifting focus in the fight against core environmental challenges," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1273-1278, October.
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