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Cognitive fit effects of online reviews on tourists’ information search

Author

Listed:
  • Oun-Joung Park

    (Jeju National University)

  • Jong-hyun Ryu

    (Hongik University)

Abstract

Using the cognitive fit theory as a theoretical framework, this study developed a research model to understand how the interplay between consumer information search goals and online information sufficiency could influence consumers’ perceptions of information search outcomes. The results show that providing a detailed review of the tourism product is effective for task-directed information seekers. The practical implications of these results for the website designers of online customer reviews suggest that they should develop web-based tools to effectively organize and customize review contents by detailed categories that will allow readers to meet their individual information search goals.

Suggested Citation

  • Oun-Joung Park & Jong-hyun Ryu, 2019. "Cognitive fit effects of online reviews on tourists’ information search," Information Technology & Tourism, Springer, vol. 21(3), pages 313-335, September.
    • Handle: RePEc:spr:infott:v:21:y:2019:i:3:d:10.1007_s40558-019-00145-2
    DOI: 10.1007/s40558-019-00145-2
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    References listed on IDEAS

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