IDEAS home Printed from https://ideas.repec.org/a/bla/jamist/v53y2002i11p923-933.html
   My bibliography  Save this article

The effects of menu design on information‐seeking performance and user's attitude on the World Wide Web

Author

Listed:
  • Byeong‐Min Yu
  • Seak‐Zoon Roh

Abstract

As the Web becomes more popular, the interest in effective navigation is increasing. Menu design is becoming a central issue of human computer interface design as the focus of computer applications moves from the computer as a machine to the human as a user. The purpose of this study was to investigate the effect of three different Web menu designs (a simple selection menu, a global and local navigation menu, and a pull‐down menu) on users' information‐seeking performance and attitudes. Three Cyber‐shopping mall Web sites were developed for the experiment. These Web sites had the same content and a constant information structure, but each had a different menu design. The results showed different effect of menu design on both searching performance and browsing performance. More specifically, participants' searching performance was superior in the pull‐down menu condition compared to the global and local navigation menu and the simple selection menu conditions. Browsing task performance was the fastest with the global and local navigation menu. However, there were no significant differences among three menu designs in terms of users' perception on appeal of the Web site and disorientation.

Suggested Citation

  • Byeong‐Min Yu & Seak‐Zoon Roh, 2002. "The effects of menu design on information‐seeking performance and user's attitude on the World Wide Web," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(11), pages 923-933.
    • Handle: RePEc:bla:jamist:v:53:y:2002:i:11:p:923-933
    DOI: 10.1002/asi.10117
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/asi.10117
    Download Restriction: no
    File URL: https://libkey.io/10.1002/asi.10117?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Oun-Joung Park & Jong-hyun Ryu, 2019. "Cognitive fit effects of online reviews on tourists’ information search," Information Technology & Tourism, Springer, vol. 21(3), pages 313-335, September.
    2. Rodríguez-Molina, M.A. & Frías-Jamilena, D.M. & Castañeda-García, J.A., 2015. "The contribution of website design to the generation of tourist destination image: The moderating effect of involvement," Tourism Management, Elsevier, vol. 47(C), pages 303-317.
    3. Puck, Jonas F & Mohr, Alexander T & Holtbrügge, Dirk, 2006. "Cultural convergence through web-based management techniques? The case of corporate web site recruiting," Journal of International Management, Elsevier, vol. 12(2), pages 181-195, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jamist:v:53:y:2002:i:11:p:923-933. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.asis.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.