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An Experimental Analysis of Face to Face versus Computer Mediated Communication Channels

Author

Listed:
  • Reza Barkhi

    (Virginia Polytechnic Institute and State University)

  • Varghese S. /fnms> Jacob

    (University of Texas-Dallas)

  • Hasan Pirkul

    (University of Texas-Dallas)

Abstract

Experimental research on Group Decision Support Systems (GDSS) has generally focused on democratic groups whose members typically share the same objectives. In organizations, however, there are many situations where groups have a leader who has the power to override the group's recommendation, the objective of the leader may not be the same as the objective of each member, and not everyone may have the same information. This paper reports the results of an experiment in which the groups, having a designated leader, worked on a mixed-motive task. Within this context, we analyze group decision outcomes and processes for groups that use a face-to-face channel of cormnunication and those that utilize computer mediated communication. We compare performance of the leader and members with respect to an objective measure of performance, the efficient frontier. The results indicate that for this task groups using face-to-face channel outperform groups using computer mediated communication.

Suggested Citation

  • Reza Barkhi & Varghese S. /fnms> Jacob & Hasan Pirkul, 1999. "An Experimental Analysis of Face to Face versus Computer Mediated Communication Channels," Group Decision and Negotiation, Springer, vol. 8(4), pages 325-347, July.
    • Handle: RePEc:spr:grdene:v:8:y:1999:i:4:d:10.1023_a:1008621423120
    DOI: 10.1023/A:1008621423120
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    References listed on IDEAS

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    1. Richard L. Daft & Robert H. Lengel, 1986. "Organizational Information Requirements, Media Richness and Structural Design," Management Science, INFORMS, vol. 32(5), pages 554-571, May.
    2. Ramesh Sharda & Steve H. Barr & James C. McDonnell, 1988. "Decision Support System Effectiveness: A Review and an Empirical Test," Management Science, INFORMS, vol. 34(2), pages 139-159, February.
    3. Siegel, Jane & Dubrovsky, Vitaly & Kiesler, Sara & McGuire, Timothy W., 1986. "Group processes in computer-mediated communication," Organizational Behavior and Human Decision Processes, Elsevier, vol. 37(2), pages 157-187, April.
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    Cited by:

    1. Ingmar Geiger, 2020. "From Letter to Twitter: A Systematic Review of Communication Media in Negotiation," Group Decision and Negotiation, Springer, vol. 29(2), pages 207-250, April.
    2. Franco, L. Alberto & Hämäläinen, Raimo P. & Rouwette, Etiënne A.J.A. & Leppänen, Ilkka, 2021. "Taking stock of behavioural OR: A review of behavioural studies with an intervention focus," European Journal of Operational Research, Elsevier, vol. 293(2), pages 401-418.
    3. Rudolf Vetschera, 2006. "Preference Structures of Negotiators and Negotiation Outcomes," Group Decision and Negotiation, Springer, vol. 15(2), pages 111-125, March.

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