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Value creation and new intermediaries on Internet. An exploratory analysis of the online news industry and the web content aggregators

Author

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  • Águila-Obra, Ana Rosa del
  • Padilla-Meléndez, Antonio
  • Serarols-Tarrés, Christian

Abstract

The traditional news industry is changing and transforming itself into a digital, online news industry. This paper analyses this phenomenon from the value chain and value creation perspectives and explores the creation of value by new intermediaries. An exploratory study has been conducted based on strategic informants, web content analysis of 56 companies’ websites and 5 received questionnaires (of 24 web content aggregators contacted). Companies from USA, Canada, Spain, France, Germany, UK, and Switzerland have been analysed. The information gathered provided a knowledge base to describe the value chain of the industry, the main players of the sector, and its roles in the value chain activities. Furthermore, we could identify the Web Content Aggregators (WCAs) as new players that provide third part content to other companies, institutions and end-users. They mainly concentrate in the content packaging and the distribution stages of the value chain, and aggregate the supply and demand in the industry, collect, organize, and evaluate dispersed information, and they also provide infrastructure to other industry players. The four drivers [Amit, R., & Zott, C. (2001). Value creation in E-Business. Strategic Management Journal, 22, 493–520.] (efficiency, complementarities, lock-in, and novelty) of value creation model has been applied specifically to them. Limitations, managerial implications and preliminary conclusions are proposed.

Suggested Citation

  • Águila-Obra, Ana Rosa del & Padilla-Meléndez, Antonio & Serarols-Tarrés, Christian, 2007. "Value creation and new intermediaries on Internet. An exploratory analysis of the online news industry and the web content aggregators," International Journal of Information Management, Elsevier, vol. 27(3), pages 187-199.
  • Handle: RePEc:eee:ininma:v:27:y:2007:i:3:p:187-199
    DOI: 10.1016/j.ijinfomgt.2006.12.003
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    Cited by:

    1. Citroen, Charles L., 2011. "The role of information in strategic decision-making," International Journal of Information Management, Elsevier, vol. 31(6), pages 493-501.
    2. Agarwal, Shweta & Kumar, Shailendra & Goel, Utkarsh, 2019. "Stock market response to information diffusion through internet sources: A literature review," International Journal of Information Management, Elsevier, vol. 45(C), pages 118-131.
    3. Bu, Yi & Parkinson, Joy & Thaichon, Park, 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).

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