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Co-creation of value in Platform-Dependent Entrepreneurial Ventures

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  • Vallari Chandna

    (University of Wisconsin-Green Bay)

  • Manjula S. Salimath

    (University of North Texas)

Abstract

Despite the rise in digital platforms, particularly platform-dependent entrepreneurial ventures (PDEVs), and the potential for collaboration among different stakeholders, the dynamics of co-creating value in this context remains unexplored. To address this gap, we offer an integrated conceptual framework that combines prior research on ambidexterity and co-creation and take a two-step approach for analysis: first, the direct impact of multiple dimensions of co-creation (i.e., dialog, access, risk analysis and transparency) on strategic outcomes is analyzed; second, the modus operandi of co-creation’s indirect effects within a dynamic environment alongside ambidexterity is analyzed. Results from 298 PDEVs support the direct effects of a co-creation strategy on firm outcomes, as well as the independent benefits of the dialog and access dimensions. Results from the subsequent process-focused model also support the indirect effects of co-creation, with exploitation being crucial for converting the value from co-creation into beneficial outcomes.

Suggested Citation

  • Vallari Chandna & Manjula S. Salimath, 2024. "Co-creation of value in Platform-Dependent Entrepreneurial Ventures," Electronic Commerce Research, Springer, vol. 24(4), pages 2297-2326, December.
    • Handle: RePEc:spr:elcore:v:24:y:2024:i:4:d:10.1007_s10660-022-09574-4
    DOI: 10.1007/s10660-022-09574-4
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