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e-Marketplaces:: Crafting A Winning Strategy

Author

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  • Brunn, Peter
  • Jensen, Martin
  • Skovgaard, Jakob

Abstract

Very little theoretical work has been done that truly helps e-marketplace managers understand and craft strategy. To help fill this gap the Temple Framework, which is introduced in this article, has been developed. This theoretical framework explains how e-marketplaces, in order to achieve success, must create a powerful setup (thus creating a strong strategic position) and meet the challenge of building liquidity and capturing value. It also suggests ways to meet this challenge as well as it explains the considerations that must go into designing each element of the setup. The Temple Framework has been extensively tested during the roll out of gatetrade.net, an ambitious e-marketplace founded by influential Danish companies with a European and international presence. In this article, gatetrade.net provides valuable insights on some of the lessons learned while working with the Temple Framework.

Suggested Citation

  • Brunn, Peter & Jensen, Martin & Skovgaard, Jakob, 2002. "e-Marketplaces:: Crafting A Winning Strategy," European Management Journal, Elsevier, vol. 20(3), pages 286-298, June.
    • Handle: RePEc:eee:eurman:v:20:y:2002:i:3:p:286-298
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    Citations

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    Cited by:

    1. Phillips, Paul A. & Wright, Claire, 2009. "E-business's impact on organizational flexibility," Journal of Business Research, Elsevier, vol. 62(11), pages 1071-1080, November.
    2. Xing, Wei & Wang, Shouyang & Liu, Liming, 2012. "Optimal ordering and pricing strategies in the presence of a B2B spot market," European Journal of Operational Research, Elsevier, vol. 221(1), pages 87-98.
    3. Eleonora Lorenzini, 2012. "Innovation and e-commerce in clusters of small firms: The case of a regional e-marketplace," DEM Working Papers Series 003, University of Pavia, Department of Economics and Management.
    4. Wiyada Thitimajshima & Vatcharaporn Esichaikul & Donyaprueth Krairit, 2018. "A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 129-147, May.
    5. Nuno Martins & Daniel Brandão & Heitor Alvelos & Sara Silva, 2020. "E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform," Future Internet, MDPI, vol. 12(11), pages 1-23, November.
    6. Md. Imran Hossain & Md Shah Azam & Mohammed Quaddus, 2021. "Small firm entry to e-marketplace for market expansion and internationalization: A theoretical perspective," Journal of International Entrepreneurship, Springer, vol. 19(4), pages 560-590, December.
    7. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, October.
    8. BELLEFLAMME, Paul & TOULEMONDE, Eric, 2004. "B2B marketplaces : Emergence and entry," LIDAM Discussion Papers CORE 2004078, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    9. SCHOLZ, Eva-Maria, 2014. "Licensing to vertically related markets," LIDAM Discussion Papers CORE 2014020, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    10. Chandna, Vallari & Salimath, Manjula S., 2020. "When technology shapes community in the Cultural and Craft Industries: Understanding virtual entrepreneurship in online ecosystems," Technovation, Elsevier, vol. 92.
    11. Kumar, Vikas & Ayodeji, Ogunmola Gabriel, 2021. "E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    12. Shangyu Pi & Yang Wang, 2020. "An E-Tailer’s Operational Strategy under Different Supply Chain Structures," Sustainability, MDPI, vol. 12(5), pages 1-20, March.
    13. Eleonora Lorenzini, 2014. "Innovation and e-commerce in clusters of small firms: The case of a regional e-marketplace," Local Economy, London South Bank University, vol. 29(8), pages 771-794, December.
    14. Kurnia Khafidhatur Rafiah & Maya Ariyanti, 2017. "Role of Transactional Quality and Relational Quality to CustomerE-Loyalty in Marketplace C2C in Indonesia," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(2), pages 16-126.

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