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Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design

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  • de Oliveira, Daniel Thomé
  • Cortimiglia, Marcelo Nogueira

Abstract

The internet is fertile ground for multisided platforms that articulate the production of goods or the execution of services between third parties, thus relying on value co-creation as their core business model mechanism. However, an understanding of co-creation that underlies dynamics and implications for business model design and innovation is still dispersed and fragmented along a number of literature streams. This article aims to provide an understanding of the value co-creation process in web-based multisided platforms. A conceptual framework is proposed based on the combination of an analysis of a comprehensive systematic literature review, interviews with academics and entrepreneurs, and an analysis of secondary data on representative cases of multisided business models based on value co-creation. We offer a model of value co-creation in multisided platforms and advance a number of propositions regarding value dynamics, including the role of the focal firm in defining and maintaining value creation, propositions, and capture structures with consequences to monetization schemes and actors’ contributions and motivations for value co-creation. This article contributes to the understanding of the co-creation phenomenon, especially in multiple actor interaction regimes, and raises a number of suggestions for future research.

Suggested Citation

  • de Oliveira, Daniel Thomé & Cortimiglia, Marcelo Nogueira, 2017. "Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design," Business Horizons, Elsevier, vol. 60(6), pages 747-758.
    • Handle: RePEc:eee:bushor:v:60:y:2017:i:6:p:747-758
    DOI: 10.1016/j.bushor.2017.07.002
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    References listed on IDEAS

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    1. Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
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    Cited by:

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    3. Cuomo, Maria Teresa & Colosimo, Ivan & Celsi, Lorenzo Ricciardi & Ferulano, Roberto & Festa, Giuseppe & La Rocca, Michele, 2022. "Enhancing Traveller Experience In Integrated Mobility Services Via Big Social Data Analytics," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    4. Tian, Chao & Tu, Kai & Sui, Haiqing & Sun, Qi, 2024. "Value co-creation in shared mobility: The case of carpooling in China," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    5. Ionica Oncioiu & Sorinel Căpuşneanu & Dan Ioan Topor & Ana Maria Ifrim & Ramona Camelia Silvestru & Monica Ioana Toader, 2021. "Improving Business Processes in a Construction Project and Increasing Performance by Using Target Costing," SAGE Open, , vol. 11(1), pages 21582440219, February.
    6. Vakeel, Khadija Ali & Fudurić, Morana & Malthouse, Edward C., 2021. "Extending variety seeking to multi-sided platforms: Impact of new retailer listing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Sanchita Kuchi & Sumeet Gupta, 2023. "Value-Creation Strategies for E-Commerce Businesses," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 234-249, July.
    8. Jakub Drzewiecki, 2021. "Empirical Verification of Relationship Between Organizational Boundaries, Business Model Change and Outsourcing Scope and Maturity," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 1287-1311.
    9. Garcia Martin, Patricia Carolina & Schroeder, Andreas & Ziaee Bigdeli, Ali, 2019. "The value architecture of servitization: Expanding the research scope," Journal of Business Research, Elsevier, vol. 104(C), pages 438-449.
    10. Veile, Johannes W. & Schmidt, Marie-Christin & Voigt, Kai-Ingo, 2022. "Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0," Journal of Business Research, Elsevier, vol. 143(C), pages 387-405.
    11. Feng-Shang Wu & Chia-Chang Tsai, 2022. "A Framework of the Value Co-Creation Cycle in Platform Businesses: An Exploratory Case Study," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
    12. Karami, Masoud & Read, Stuart, 2021. "Co-creative entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(4).
    13. Clements, Zoë & Parmar, Rashik & Thomas, Llewellyn D.W., 2022. "Measuring platform return on participation," Business Horizons, Elsevier, vol. 65(2), pages 193-204.
    14. Jia, Yibo & Su, Jingqin & Cui, Li & Wu, Lin & Hua Tan, Kim, 2023. "Platform business model innovation in the digitalization era: A “driver-process-result” perspective," Journal of Business Research, Elsevier, vol. 160(C).

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