Business-to-Business Buying: Challenges and Opportunities
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DOI: 10.1007/s40547-015-0040-5
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- Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
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Keywords
B2B buying; Sophistication of sellers; Technological changes; Emerging markets;All these keywords.
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