The social buyer: A framework for the dynamic role of social media in organizational buying
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DOI: 10.1016/j.jbusres.2019.05.004
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- Pyper, Keith & Marie Doherty, Anne & Gounaris, Spiros & Wilson, Alan, 2022. "A contingency-based approach to the nexus between international strategic brand management and export performance," Journal of Business Research, Elsevier, vol. 148(C), pages 472-488.
- Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
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Keywords
Business-to-business; Social media; Conveyance and convergence processes; Organizational knowledge; Social buyer;All these keywords.
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