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Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services

Author

Listed:
  • Josefa D. Martín-Santana

    (Universidad de Las Palmas de Gran Canaria)

  • María Katiuska Cabrera-Suárez

    (Universidad de Las Palmas de Gran Canaria)

  • María de la Cruz Déniz-Déniz

    (Universidad de Las Palmas de Gran Canaria)

Abstract

This study seeks to contribute to the challenge faced by public managers in terms of knowing how to generate employees’ positive attitudes, such as satisfaction and commitment towards the organization, that would likely lead to an extra-role behavior. The results of a study carried out with 147 staff members from Spanish blood transfusion centers and services (BTCS) show that, if these public organizations develop a market orientation (MO) focused on the donor, they will enhance both directly and indirectly (through job satisfaction –JS–) the organizational commitment (OC) and ultimately the organizational citizen behavior (OCB) of their employees. The results obtained contribute to the new public management literature by clarifying whether MO is good or bad for organizational performance. Implications for public organizations in the particular context of health care services, and specifically for blood donation services, derive from these results, and future lines of research are outlined for going in depth into determinants of public sector employees’ attitudes and behavior.

Suggested Citation

  • Josefa D. Martín-Santana & María Katiuska Cabrera-Suárez & María de la Cruz Déniz-Déniz, 2021. "Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(3), pages 1097-1121, June.
    • Handle: RePEc:spr:ariqol:v:16:y:2021:i:3:d:10.1007_s11482-019-09806-0
    DOI: 10.1007/s11482-019-09806-0
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    References listed on IDEAS

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    1. Víctor Valero-Amaro & Clementina Galera-Casquet & María Jesús Barroso-Méndez, 2019. "Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders," Social Sciences, MDPI, vol. 8(8), pages 1-30, August.
    2. Paul Boselie, 2010. "High performance work practices in the health care sector: a Dutch case study," International Journal of Manpower, Emerald Group Publishing Limited, vol. 31(1), pages 42-58, March.
    3. Edgar Alfonso & Xiaolan Xie & Vincent Augusto & Olivier Garraud, 2012. "Modeling and simulation of blood collection systems," Health Care Management Science, Springer, vol. 15(1), pages 63-78, March.
    4. Hampton, Gerald M. & Hampton, Dorothee L., 2004. "Relationship of professionalism, rewards, market orientation and job satisfaction among medical professionals: The case of Certified Nurse-Midwives," Journal of Business Research, Elsevier, vol. 57(9), pages 1042-1053, September.
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