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The Impacts of Personality Traits, Use Intensity and Features Use of LinkedIn on Bridging Social Capital

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  • Shyron Qianyun Ma

    (The Chinese University of Hong Kong)

  • Louis Leung

    (The Chinese University of Hong Kong)

Abstract

This exploratory study examines the effects of LinkedIn users’ personality traits, use intensity, and LinkedIn feature usage patterns on their perceived gained bridging social capital. The data were gathered from a purposive sample of 301 LinkedIn users in mainland China. The results showed that subjects with agreeable personality traits who participate often in the LinkedIn platform to react to and follow professional information from companies perceived that they gained greater bridging social capital. As expected, subjects with extraverted and neurotic personalities were heavier users of LinkedIn and, in particular, they tended to use LinkedIn to react and follow professional information, self-promote expertise, and to engage in strategic professional network building. The implications of the study are also discussed.

Suggested Citation

  • Shyron Qianyun Ma & Louis Leung, 2019. "The Impacts of Personality Traits, Use Intensity and Features Use of LinkedIn on Bridging Social Capital," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 14(4), pages 1059-1078, September.
    • Handle: RePEc:spr:ariqol:v:14:y:2019:i:4:d:10.1007_s11482-018-9635-y
    DOI: 10.1007/s11482-018-9635-y
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    References listed on IDEAS

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    1. Sarv Devaraj & Robert F. Easley & J. Michael Crant, 2008. "Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use," Information Systems Research, INFORMS, vol. 19(1), pages 93-105, March.
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    Cited by:

    1. Pena, Lucila & Curado, Carla & Oliveira, Mírian, 2022. "The contribution of LinkedIn use to career outcome expectations," Journal of Business Research, Elsevier, vol. 144(C), pages 788-796.
    2. Najmul Hoda & Naim Ahmad & Amjad Aldweesh & Quadri Noorulhasan Naveed, 2023. "Intensity of SNS Use as a Predictor of Online Social Capital and the Moderating Role of SNS Platforms: An Empirical Study Using Partial Least Squares Structural Equation Modelling," Sustainability, MDPI, vol. 15(6), pages 1-17, March.

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