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The Influence of Personality Traits on Mobile Phone Application Preferences

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  • Wilburn Lane

Abstract

Understanding mobile phone users' preferences and behavior is essential for the commercial success of new application development. This study aims to enhance this understanding by identifying the personality traits associated with smart phone application use. Multiple regressions were used to analyze results from a sample of 233 participants. Consistent with recent personality research, we found that the "Big Five" personality dimensions are related to the application of smartphone technology. Extroverted individuals reported greater importance on gaming applications, but they viewed productivity applications as less important. Also, neurotics placed greater importance on travel applications, while less conscientious people indicated that communication, productivity, and utilities applications were less important to them.

Suggested Citation

  • Wilburn Lane, 2012. "The Influence of Personality Traits on Mobile Phone Application Preferences," Journal of Economics and Behavioral Studies, AMH International, vol. 4(5), pages 252-260.
    • Handle: RePEc:rnd:arjebs:v:4:y:2012:i:5:p:252-260
    DOI: 10.22610/jebs.v4i5.325
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    References listed on IDEAS

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    1. Sarv Devaraj & Robert F. Easley & J. Michael Crant, 2008. "Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use," Information Systems Research, INFORMS, vol. 19(1), pages 93-105, March.
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